Builder of Ex­clu­sive Cus­tom Homes

Ottawa Business Journal - Ottawa at Home - - NEWS -

OOt­tawa’s ar­chi­tec­tural his­tory now spans three cen­turies, with new de­sign sto­ries be­ing forged ev­ery year thanks to many de­vel­op­ers work­ing to put their mark on the na­tion’s cap­i­tal. Roca Homes is one of the builders help­ing to re­shape our ur­ban land­scape, craft­ing ex­clu­sive cus­tom homes in some of the city’s most his­toric and de­sir­able neigh­bour­hoods.

Up­dat­ing his­tory in the form of in­fill con­struc­tion is a del­i­cate dance, ex­plains Roca’s pres­i­dent Roberto Cam­pagna. “It is very im­por­tant to us to re­spect the en­vi­ron­ment and the sur­round­ings of where we are build­ing. Our ap­proach is cer­tainly mod­ern, but I be­lieve we do so while com­ple­ment­ing the older ex­ist­ing homes that give a neigh­bour­hood so much char­ac­ter.”

Roberto cites an in­ter­est­ing project the firm un­der­took sev­eral years ago (2007/2008) in the city’s near-west neigh­bour­hood of McKel­lar Park as a great ex­am­ple of past and present coming to­gether with beau­ti­ful re­sults. “It was our first project in the ma­ture, tree-lined McKel­lar Park area, and we were thrilled with the fi­nal re­sult. As we un­der­stand it, the struc­ture that was re­moved to make room for two gor­geous clean-lined cus­tom homes on Wavell Av­enue was at one time the club­house for the 18-hole McKel­lar Park Golf Course, which was owned and op­er­ated by the former Town­ship of Ne­pean and later the City of Ot­tawa from 1928 to 1952.”

“With our Wavell Av­enue homes in McKel­lar Park, we saw an op­por­tu­nity in the mar­ket for a cer­tain style of home with unique ar­chi­tec­tural features, con­fi­dent that Ot­tawa was ready for a change. The city had been grow­ing so much, but pri­mar­ily out in the sub­urbs. We wanted to of­fer peo­ple fresh, in­ter­est­ing spa­ces in es­tab­lished neigh­bour­hoods full of ameni­ties. We felt there would be peo­ple who had been liv­ing in newly-built homes in sub­di­vi­sions who would be ready to move back to a new home closer to the cen­tre of the city. This con­tin­u­ing trend shows that our hunch was right.”

Most Roca cus­tom home projects are char­ac­ter­ized by large win­dows of­fer­ing loads of nat­u­ral light along with clean lines and min­i­mal aes­thetic clut­ter. “While this sounds fairly con­tem­po­rary, I be­lieve our homes are de­signed with a soft touch of mod­ern re­sult­ing in a pos­i­tive im­pact on the char­ac­ter of the neigh­bour­hoods in which we build,” says Roberto. “We would like to think that thirty

“With our Wavell Av­enue homes in McKel­lar Park, we saw an op­por­tu­nity in the mar­ket for a cer­tain style of home with unique ar­chi­tec­tural features, con­fi­dent that Ot­tawa was ready for a change. The city had been grow­ing so much, but pri­mar­ily out in the sub­urbs. We wanted to of­fer peo­ple fresh, in­ter­est­ing spa­ces in es­tab­lished neigh­bour­hoods full of ameni­ties. We felt there would be peo­ple who had been liv­ing in newly-built homes in sub­di­vi­sions who would be ready to move back to a new home closer to the cen­tre of the city. This con­tin­u­ing trend shows that our hunch was right.” — ROBERTO CAM­PAGNA, PRES­I­DENT, ROCA HOMES

years from now our homes will still have a cer­tain pres­ence and stand the true test of time. Since our ini­tial project in McKel­lar Park, we have gone on to com­plete more than thirty other homes which are sat­is­fy­ing peo­ple’s de­sire to em­brace a new style in lovely, es­tab­lished neigh­bour­hoods.”

“Work­ing in McKel­lar Park taught us an im­por­tant les­son as a small in­fill de­vel­oper which was that we needed to be sen­si­tive to the fact that we were work­ing in a com­mu­nity with a rich, proud his­tory. Nat­u­rally, peo­ple are con­cerned about the over­all im­pact that newly built homes will have on their streets. For ex­am­ple, we dis­cov­ered we had to re­move one of two huge trees on the prop­erty as it was dead; it was a mas­sive weep­ing wil­low with a trunk that mea­sured more than six feet wide. I know that raised a lot of eye­brows at first, but as we neared com­ple­tion of the project we worked with the great guys at Man­otick Tree Movers to trans­plant a gor­geous, tall red maple from an­other site. I think it’s safe to say that the res­i­dents on the street ap­pre­ci­ated the ges­ture and ef­fort.”

Roberto notes that a big part of what draws clients to work with the Roca Homes team is their spe­cific ex­per­tise in ur­ban con­struc­tion. “Plan­ning and de­sign are two key fac­tors with in­fill de­vel­op­ments - de­ter­min­ing the op­ti­mum size and scale of the new home, the re­quired set­backs, zon­ing by­laws, vari­ances, per­mits, ap­provals and how to max­i­mize both in­te­rior and ex­te­rior space,” he adds. “I fre­quently ex­plain to peo­ple that it can be a mis­take to as­sume that re­plac­ing an ex­ist­ing home and build­ing new will cost more than ren­o­vat­ing. If you were to take an ex­ist­ing home that you’ve al­ready paid a pre­mium for be­cause of its lo­ca­tion, the ef­fort it will take to trans­form it may cost the same as if you started from scratch with a new build.”

Ex­pe­ri­ence shows that ren­o­vat­ing doesn’t al­ways get you the house of your dreams, as there are many more com­pro­mises to be made in com­par­i­son to build­ing anew. With a new home, you end up get­ting to build ex­actly what you want and you reap greater re­turns from your in­vest­ment both in terms of your en­joy­ment and the home’s re­sale value.

Roca Homes’ out­stand­ing rep­u­ta­tion is based on years of de­liv­er­ing ex­cep­tional de­sign and con­struc­tion ex­pe­ri­ence. As is the case with all lux­ury prod­ucts, it’s all in the fine de­tails. For more in­for­ma­tion on Roca Homes, visit www.roc­a­homes.ca or 24 Ge­orge Street West; 613.422.3737.

MCKEL­LAR PARK

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.