Builder of Exclusive Custom Homes
OOttawa’s architectural history now spans three centuries, with new design stories being forged every year thanks to many developers working to put their mark on the nation’s capital. Roca Homes is one of the builders helping to reshape our urban landscape, crafting exclusive custom homes in some of the city’s most historic and desirable neighbourhoods.
Updating history in the form of infill construction is a delicate dance, explains Roca’s president Roberto Campagna. “It is very important to us to respect the environment and the surroundings of where we are building. Our approach is certainly modern, but I believe we do so while complementing the older existing homes that give a neighbourhood so much character.”
Roberto cites an interesting project the firm undertook several years ago (2007/2008) in the city’s near-west neighbourhood of McKellar Park as a great example of past and present coming together with beautiful results. “It was our first project in the mature, tree-lined McKellar Park area, and we were thrilled with the final result. As we understand it, the structure that was removed to make room for two gorgeous clean-lined custom homes on Wavell Avenue was at one time the clubhouse for the 18-hole McKellar Park Golf Course, which was owned and operated by the former Township of Nepean and later the City of Ottawa from 1928 to 1952.”
“With our Wavell Avenue homes in McKellar Park, we saw an opportunity in the market for a certain style of home with unique architectural features, confident that Ottawa was ready for a change. The city had been growing so much, but primarily out in the suburbs. We wanted to offer people fresh, interesting spaces in established neighbourhoods full of amenities. We felt there would be people who had been living in newly-built homes in subdivisions who would be ready to move back to a new home closer to the centre of the city. This continuing trend shows that our hunch was right.”
Most Roca custom home projects are characterized by large windows offering loads of natural light along with clean lines and minimal aesthetic clutter. “While this sounds fairly contemporary, I believe our homes are designed with a soft touch of modern resulting in a positive impact on the character of the neighbourhoods in which we build,” says Roberto. “We would like to think that thirty
“With our Wavell Avenue homes in McKellar Park, we saw an opportunity in the market for a certain style of home with unique architectural features, confident that Ottawa was ready for a change. The city had been growing so much, but primarily out in the suburbs. We wanted to offer people fresh, interesting spaces in established neighbourhoods full of amenities. We felt there would be people who had been living in newly-built homes in subdivisions who would be ready to move back to a new home closer to the centre of the city. This continuing trend shows that our hunch was right.” — ROBERTO CAMPAGNA, PRESIDENT, ROCA HOMES
years from now our homes will still have a certain presence and stand the true test of time. Since our initial project in McKellar Park, we have gone on to complete more than thirty other homes which are satisfying people’s desire to embrace a new style in lovely, established neighbourhoods.”
“Working in McKellar Park taught us an important lesson as a small infill developer which was that we needed to be sensitive to the fact that we were working in a community with a rich, proud history. Naturally, people are concerned about the overall impact that newly built homes will have on their streets. For example, we discovered we had to remove one of two huge trees on the property as it was dead; it was a massive weeping willow with a trunk that measured more than six feet wide. I know that raised a lot of eyebrows at first, but as we neared completion of the project we worked with the great guys at Manotick Tree Movers to transplant a gorgeous, tall red maple from another site. I think it’s safe to say that the residents on the street appreciated the gesture and effort.”
Roberto notes that a big part of what draws clients to work with the Roca Homes team is their specific expertise in urban construction. “Planning and design are two key factors with infill developments - determining the optimum size and scale of the new home, the required setbacks, zoning bylaws, variances, permits, approvals and how to maximize both interior and exterior space,” he adds. “I frequently explain to people that it can be a mistake to assume that replacing an existing home and building new will cost more than renovating. If you were to take an existing home that you’ve already paid a premium for because of its location, the effort it will take to transform it may cost the same as if you started from scratch with a new build.”
Experience shows that renovating doesn’t always get you the house of your dreams, as there are many more compromises to be made in comparison to building anew. With a new home, you end up getting to build exactly what you want and you reap greater returns from your investment both in terms of your enjoyment and the home’s resale value.
Roca Homes’ outstanding reputation is based on years of delivering exceptional design and construction experience. As is the case with all luxury products, it’s all in the fine details. For more information on Roca Homes, visit www.rocahomes.ca or 24 George Street West; 613.422.3737.