INSIDE THEWORLD OF SHOPIFY, ONE OF OTTAWA’S E-COMMERCE FIRMS.
go to the U.S. because of their propensity to take part in e-commerce?”
Newer companies, like Napkyn, are trying to expand their Canadian presence. But that presents its own challenges.
“ We’re trying to do a better job of reaching out in Ottawa,” said Napkyn’s Jim Cain, another of the panellists.
His firm, based just south of Chinatown, helps e-commerce companies figure out their site analytics – who’s coming, who’s buying, and why.
“Ottawa is a very socially conservative city when it comes to talking about accomplishments, so I bump into amazing companies all the time that I had no idea were a tennis ball’s throw from our offices. It’s partially just an Ottawa cultural thing, and partially there aren’t a lot of e-commerce firms here.”