IN­SIDE THE­WORLD OF SHOPIFY, ONE OF OT­TAWA’S E-COM­MERCE FIRMS.

Ottawa Business Journal - Techopia - - E-commerce -

go to the U.S. be­cause of their propen­sity to take part in e-com­merce?”

Newer com­pa­nies, like Nap­kyn, are try­ing to ex­pand their Cana­dian pres­ence. But that presents its own chal­lenges.

“ We’re try­ing to do a bet­ter job of reach­ing out in Ot­tawa,” said Nap­kyn’s Jim Cain, an­other of the pan­el­lists.

His firm, based just south of Chi­na­town, helps e-com­merce com­pa­nies fig­ure out their site an­a­lyt­ics – who’s com­ing, who’s buy­ing, and why.

“Ot­tawa is a very so­cially con­ser­va­tive city when it comes to talk­ing about ac­com­plish­ments, so I bump into amaz­ing com­pa­nies all the time that I had no idea were a ten­nis ball’s throw from our of­fices. It’s par­tially just an Ot­tawa cul­tural thing, and par­tially there aren’t a lot of e-com­merce firms here.”

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