In­vest­ing in your Home: Tak­ing the Long View

Ottawa Business Journal - - LAUNCH PAD -

Y our home is likely the largest fi­nan­cial in­vest­ment you’ll ever make. When the time comes to move on, the in­creased value of your home will yield money you can put in the bank – or, bet­ter yet, to­wards your next real estate in­vest­ment.

Think­ing of real estate with an eye to its fu­ture worth can help you to make im­por­tant de­ci­sions dur­ing your home search. It may en­cour­age you to pur­chase a home in an up-and-com­ing part of town rather than a well-es­tab­lished area, with the knowl­edge that prop­erty val­ues will rise as the neigh­bour­hood is gen­tri­fied.

Help­ing your in­vest­ment stand the test of time may mean choos­ing a neu­tral kitchen back­splash rather than a trendier op­tion. It may even mean select­ing de­sign fea­tures that you per­son­ally don’t con­sider im­por­tant: just be­cause you favour show­ers over baths, for in­stance, doesn’t mean it’s a good idea to skip the bath­tub in your mas­ter en-suite. Ten years down the road, that miss­ing bath­tub may be a deal-breaker for many prospec­tive pur­chasers.

Once you’re set­tled, it’s im­por­tant to keep the value of your in­vest­ment high. That means proper up­keep and get­ting feed­back from your real estate team be­fore un­der­tak­ing any ren­o­va­tions. Land­scap­ing is a ter­rific, cost-ef­fec­tive way to add value to your home: a sapling costs very lit­tle, but in time it will grow to be a beau­ti­ful, ir­re­place­able as­set.

Real estate is one of the few in­vest­ments you can en­joy from be­gin­ning to end. While stocks and bonds put your as­sets out of reach un­til you de­cide to cash them in, a home is a tan­gi­ble in­vest­ment that sur­rounds your fam­ily with com­fort ev­ery day.

From Award Win­ning Bro­ker, to Best Sell­ing Au­thor, to In­ter­na­tional Speaker - you won’t find any­one who knows more about Real Estate than Marnie Ben­nett – founder of Ben­nett Prop­erty Shop Realty, a full pre­mium ser­vice real estate bro­ker­age spe­cial­iz­ing in mar­ket­ing and sell­ing new and re­sale homes, con­do­mini­ums and in­vest­ment real estate. Con­sid­ered one of Canada’s most highly-re­garded Real Estate pro­fes­sion­als, Marnie is the host of the two weekly ra­dio shows for Rogers Me­dia and Bell Me­dia, and is a syn­di­cated colum­nist.

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