THE NIM­BLE BAR COM­PANY

One cock­tail at a time. Win­ning over bar own­ers (and pa­trons)

Outdoor Lifestyle Magazine - - Contents - BY DEB­O­RAH RENT - HAL­I­FAX, NS

IMAG­INE A TEAM OF SU­PER HE­ROES, WHOSE SU­PER­POWER IS WHIP­PING UP AMAZ­ING COCK­TAILS ALL OVER THE COUN­TRY.

Their mis­sion - erad­i­cate the pre­ten­tious snob­bery as­so­ci­ated with cer­tain blends of booze. Which, when you get right down to it, is kind of like sav­ing lives... one cock­tail at a time. And while they can’t re­ally leap tall build­ings in a sin­gle bound, they can pull to­gether a bar, any place, any­time, any­where and can whip up the mean­est mar­tini you have ever tasted. In­stead of a Bat­mo­bile, they ex­plore the coun­try in a rugged Jeep and crazy one-wheel­ers. These are not your typ­i­cal busi­ness­men. No, they are way too cool for that. They have an edge and a joie de vive with an en­ergy that’s con­ta­gious. They are the Nim­ble Bar Com­pany.

Like the debonair James Bond, one of the things the men from the Nim­ble Bar Co. never take lightly is their drink. And like 007, they too have a mis­sion. And its fo­cus is squarely on their fel­low ‘spirit-ual’ ad­vi­sors from around the world. It was less than a year ago that Nathan Cau­dle, Kyle Guil­foyle and Reese Richards brought their col­lec­tive tal­ents to­gether and joined forces in an ef­fort to help their col­leagues drive their bot­tom line. While what they are do­ing is sexy and slick, at the very core, it’s about help­ing peo­ple in the bar and restau­rant busi­ness mar­ket more ef­fec­tively and ul­ti­mately make more money. They are guerilla cock­tail in­vent­ing me­dia mavens. A com­bi­na­tion as unique as their sig­na­ture drinks.

“Run­ning a bar or restau­rant is hard work. A lot of peo­ple are so busy run­ning the busi­ness side of things that they for­get to pro­mote their busi­ness,” says Richards. “Or they sim­ply don’t have time to use so­cial me­dia ef­fec­tively.”

That’s where these bar gu­rus come in. They con­sider them­selves dig­i­tal story tell­ers and want to help clients get to the very soul of their brand. With decades of ex­pe­ri­ence in the bar busi­ness from all around the world com­bined with their mar­ket­ing ex­pe­ri­ence, their mis­sion is to get to the very spirit of the com­pany they are work­ing with.

As bar con­sul­tants that, of course, means an ex­haus­tive look and fo­cus on sys­tems and pro­cesses. As dig­i­tal sto­ry­tellers, though, they take it a step fur­ther. They take the bar’s story, look at what’s hap­pen­ing in the prov­ince or city and com­bine lo­cal in­gre­di­ents to make a re­ally cool sig­na­ture cock­tail. And then they make it sexy. Their video footage shows scenes from their re­cent epic cross-coun­try trip... from the stun­ning idyl­lic scenery deep in the over­grown woods of Bri­tish Columbia to un­tamed beaches with late night roar­ing camp­fires, to be­ing perched on a wall with the Par­lia­ment Build­ings loom­ing in the back­ground, these men know how to get your at­ten­tion.

“We find su­per unique places to make the cock­tails and then we shoot some amaz­ing high-end videos of the drinks and us pre­par­ing them. We’re ad­dicted to growth: growth in mar­ket­ing, growth in cus­tomer sat­is­fac­tion, and growth in profit mar­gins,” ex­plains Cau­dle.

Guil­foyle sums it up per­fectly. Years ago, he got into the bar busi­ness when he found he could make a liv­ing mak­ing peo­ple smile. That’s at the core of what they do, he says, only now they are help­ing bar­tenders and bars ev­ery­where by uti­liz­ing su­pe­rior mar­ket­ing strate­gies - which has ev­ery­one smil­ing.

THEY CAN PULL TO­GETHER A BAR, ANY PLACE, ANY­TIME, ANY­WHERE AND CAN WHIP UP THE MEAN­EST MAR­TINI

YOU HAVE EVER TASTED

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