FEED THE FUTURE
Feed bellies...not landfills
These need not be grand gestures or public spectacles and can often take the form of seemingly benign and selfless acts in our day-to-day lives.
Many of us donate to charity, get involved in corporate fundraising events or support the less fortunate by adding an extra dollar or two to our bill at the local checkout line. To help a person in need is as simple and selfless an act as one can undertake, and yet, very few of us truly understand the need in our local communities or the impact of our generosity. But what if you could have a lasting impact every time you sat down to eat? For Chef Jagger Gordon, creating such lasting impacts is essential.
From the moment you meet Gordon you can detect something different about the man. As genuine a person as you’re ever going to talk to, Gordon has embarked on a one-man crusade to rid Canada of hunger. His passion on the subject has led to the creation of a revolutionary program called Feed the Future, the newest venture under his Feed it Forward initiative.
“Every year, Canada throws away $31 billion worth of edible food,” Gordon says. “And I’d rather fill bellies, not landfills.” His solution is a simple one: don’t let any food go to waste. Under our current system, a staggering 40% of all food produced in Canada is thrown out or discarded, and once it finds its way to a bin or dumpster, it is of no use to anyone. Gordon and his team attempt to “rescue” as much of this food as they can, and then use it to create nutritious, restaurant-quality meals for University of Toronto (UofT) students in need.
According to a recent study, nearly four in ten post-secondary students are experiencing some level of hunger or malnutrition, often sacrificing their current health for their academic future. Teaming up with The University of Toronto International Health Program (UTIHP) and the Institute for Global Health and Equality (IGHEI), this new pilot program seeks to address-and ultimately eliminate-the issue of hunger on campus, allowing students to focus on their class schedules, testing results and overall performance.
And now, you can be part of the solution. For a simple $5 donation, you can purchase Chef Gordon-approved meals for yourself or somebody in need. Simply go to www.feedthefuture.ca, browse through available meals, click on the one you like, and let the Feed the Future team do the rest. Your selected meal is then delivered bi-weekly straight to campus, at no additional charge.
But this noble team of food rescue heroes doesn’t stop there. Through donations and volunteers, EVERY purchase is then matched by Feed the Future, who then donates an additional meal to a student in need...for free! These convenient frozen meals can be consumed by students unable to afford food of their own (or the $5 donation), at their own pace, ensuring that no UofT student will ever go hungry. No waste. No hassle. And no easier way to make a difference.
Responding to hunger in the city the way Batman responds to the Bat Signal over Gotham, Gordon’s work is tireless, but rewarding. His efforts have already made a huge impact, and he has no plans to slow down any time soon. In fact, he’s just getting started. Designs to execute the world’s first zero-waste shopping centre are already underway, and the crown jewel of his hunger-related endeavours is set to be unveiled shortly: Canada’s very first paywhat-you-can grocery store!
Inspired to help out? Chef Jagger and his team are always on the lookout for edible donations and program sponsorship. If you’d like to throw some financial weight behind this worthy cause, or have food or products coming up on their optimal freshness date, visit www.feeditforward.ca to learn how you can get involved. After all, the need for food is part of our common humanity. And we can all make a difference.”