Rinspeed is a car builder from Switzerland that takes the automotive “what ifs” from your mind and then straight up makes them. Mashups, shooting brakes, a Tesla with a sitting room in it – Rinspeed has done it all. Usually, these creations are unveiled at Geneva, where people think attaching carbon fiber snow plows to the front of Lamborghinis is fashion. For 2016, Rinspeed felt that its Etos concept was so technologically advanced that it had to debut at CES. Who am I to disagree?
I came across the Etos off-site, at Harmon Kardon’s presence at the Hard Rock. This car really is something else, but not too otherworldly. If you can’t tell, the Etos is based off of BMW’s i8, except it’s supposedly faster and can drive itself if you want it to. With the push of a button, the steering wheel will fold away and you can take a nap at your leisure.
Since in the future, getting out of your car will be so overrated, Rinspeed has made it possible for you to never actually have to leave. Tap technology will actually allow you to pay road tolls without having to leave your car, and the rear of the Etos features an “H” landing pad where a drone can be deployed from, should you need to take a picture or give the finger to someone via video camera to anyone who cuts you off.