GARNEAU RENEWS PARTNERSHIP WITH CYCLING CANADA TO 2020
The road to the next Olympic Games got a little smoother recently with the announcement on Dec. 22, 2016 that Canadian cycling-apparel manufacturer Louis Garneau Sports (LGS) and Cycling Canada have extended their long-term partnership to the Tokyo Olympic & Paralympic Games in 2020.
The partnership, now in its 33rd year, dates back to the 1984 Summer Olympics when Garneau himself competed in the Individual road race for Canada. LGS will continue to provide competition clothing for the Canadian National Team in road and track cycling, mountain bike and BMX for all Olympic and Paralympic events.
Team Canada will also wear Garneau clothing in all international competitions during the next four years.
Garneau and Cycling Canada also announced the creation of the Podium 2020 committee, which will work closely with research, development and technical experts to develop the world’s most aerodynamic, best-fitting technical apparel for every cycling event in Tokyo, Japan.
“There is still so much to do with Cycling Canada,” said Louis Garneau, founder, designer and president. “Our team’s motivation is at its highest level, knowing that we are now on the road to Tokyo.”
LIV CANADA OPENS FIRST STORE IN VANCOUVER
On Feb. 17, Liv, a bicycle brand dedicated to female cyclists and sister to Giant bicycles, opened its first Canadian operation in Vancouver, B.C.
The new boutique, owned and operated by avid cyclist Anne-Marie Gagnon, features Liv brand bikes, as well as accessories, clothing and a customer experience tailored to the female rider.
The women’s cycling market is growing with each passing year. Gagnon recognizes that growth, and said she is eager to create a bicycle retail experience that meets the needs of women like her – active women seeking high-end products that offer quality, performance, style and comfort.
Gagnon intends to offer a variety of clinics, rides and events as part of her effort to grow the sport among women. In addition, she has already purchased a high-end espresso machine to get things rolling, as she appreciates the inextricable link between coffee and cycling culture.
“It’s my dream shop,” she said. “Clean, organized, classy, welcoming, with friendly, knowledgeable staff and good coffee . . . it’s everything I would want from a bike shop as a customer.”
The new store is located next to Giant Vancouver in the West 4th shopping district.