GARNEAU RENEWS PART­NER­SHIP WITH CY­CLING CANADA TO 2020

Pedal Magazine - - Out in Front -

The road to the next Olympic Games got a lit­tle smoother re­cently with the an­nounce­ment on Dec. 22, 2016 that Cana­dian cy­cling-ap­parel man­u­fac­turer Louis Garneau Sports (LGS) and Cy­cling Canada have ex­tended their long-term part­ner­ship to the Tokyo Olympic & Par­a­lympic Games in 2020.

The part­ner­ship, now in its 33rd year, dates back to the 1984 Sum­mer Olympics when Garneau him­self com­peted in the In­di­vid­ual road race for Canada. LGS will con­tinue to pro­vide com­pe­ti­tion cloth­ing for the Cana­dian Na­tional Team in road and track cy­cling, moun­tain bike and BMX for all Olympic and Par­a­lympic events.

Team Canada will also wear Garneau cloth­ing in all in­ter­na­tional com­pe­ti­tions dur­ing the next four years.

Garneau and Cy­cling Canada also an­nounced the cre­ation of the Podium 2020 com­mit­tee, which will work closely with re­search, devel­op­ment and tech­ni­cal ex­perts to de­velop the world’s most aero­dy­namic, best-fit­ting tech­ni­cal ap­parel for ev­ery cy­cling event in Tokyo, Ja­pan.

“There is still so much to do with Cy­cling Canada,” said Louis Garneau, founder, de­signer and pres­i­dent. “Our team’s mo­ti­va­tion is at its high­est level, know­ing that we are now on the road to Tokyo.”

LIV CANADA OPENS FIRST STORE IN VAN­COU­VER

On Feb. 17, Liv, a bi­cy­cle brand ded­i­cated to fe­male cy­clists and sis­ter to Gi­ant bi­cy­cles, opened its first Cana­dian op­er­a­tion in Van­cou­ver, B.C.

The new bou­tique, owned and op­er­ated by avid cy­clist Anne-Marie Gagnon, fea­tures Liv brand bikes, as well as ac­ces­sories, cloth­ing and a cus­tomer ex­pe­ri­ence tai­lored to the fe­male rider.

The women’s cy­cling mar­ket is grow­ing with each pass­ing year. Gagnon rec­og­nizes that growth, and said she is ea­ger to cre­ate a bi­cy­cle re­tail ex­pe­ri­ence that meets the needs of women like her – ac­tive women seek­ing high-end prod­ucts that of­fer qual­ity, per­for­mance, style and com­fort.

Gagnon in­tends to of­fer a va­ri­ety of clin­ics, rides and events as part of her ef­fort to grow the sport among women. In ad­di­tion, she has al­ready pur­chased a high-end espresso ma­chine to get things rolling, as she ap­pre­ci­ates the in­ex­tri­ca­ble link be­tween cof­fee and cy­cling cul­ture.

“It’s my dream shop,” she said. “Clean, or­ga­nized, classy, wel­com­ing, with friendly, knowl­edge­able staff and good cof­fee . . . it’s ev­ery­thing I would want from a bike shop as a cus­tomer.”

The new store is lo­cated next to Gi­ant Van­cou­ver in the West 4th shop­ping dis­trict.

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