ROSSIGNOL EXPANDS TIME SPORT IN CANADA
Following its acquisition of TIME Sport International in February last year, the brand has now been established at Rossignol Group’s Canadian headquarters in Montreal. SPASO Sports has been assigned to represent TIME across the country in addition to Felt Bicycles which Rossignol Group acquired in February of this year.
Founded in 2002 by Carol Adams and Bruno Warnotte, SPASO Sports was the exclusive distributor of Felt Bicycles, later transitioning from independent distributor to become Felt’s exclusive sales agency in 2012 working with some 200 independent bicycle dealers.
“Considering their previous and current success with the Felt brand, we feel very confident that we’ve chosen the perfect agents to generate increased exposure and sales opportunities for TIME products in Canada,” said Ron Steele, president of Rossignol Group North America.
“Best-in-class frames and pedals, unique manufacturing processes, legendary quality and hand-made craftsmanship by artisans in France position TIME as one of the most sought-after brands for committed cyclists,” commented Adams, SPASO general manager.