Emily Batty Project Launched
In June, professional cross-country mountain bike racer Emily Batty launched a non-profit campaign with a simple and powerful mission: get more kids riding bikes. The Emily Batty Project is aiming to raise at least $50,000 in 2017.
Batty first became involved in racing by handing water bottles to her father and older brothers as they competed in cross-country mountain bike races. That early introduction to cycling laid the groundwork for a career that includes racing at the London 2012 and Rio 2016 Olympic Games.
“I’m aiming for Tokyo 2020, and beyond; in the meantime, the least I can do is give back by starting the Emily Batty Project and play a role in supporting the next generation of riders at the grassroots and recreational level,” said Batty. “My sponsors Trek Bikes, Red Bull, Pfaff Auto and Lululemon have already pledged their support.”
Through the development of her Ambitions video series, Batty connected with Brydon and Stacey Cruise, who are equally passionate about the prospect of encouraging more youth to ride bikes. Together, Brydon and Stacey have supported the development of the Emily Batty Project behind the scenes.
A partnership with Coast to Coast Against Cancer was initiated thanks to Brydon’s role as a Coast to Coast board member. With Coast to Coast accepting donations on behalf of the Emily Batty Project, any contributions made by Canadians will be eligible for a tax receipt
The Emily Batty Project aims to get more kids on bikes.