Emily Batty Project Launched

Pedal Magazine - - Out In Front -

In June, pro­fes­sional cross-coun­try moun­tain bike racer Emily Batty launched a non-profit cam­paign with a sim­ple and pow­er­ful mis­sion: get more kids rid­ing bikes. The Emily Batty Project is aim­ing to raise at least $50,000 in 2017.

Batty first be­came in­volved in rac­ing by hand­ing wa­ter bot­tles to her fa­ther and older broth­ers as they com­peted in cross-coun­try moun­tain bike races. That early in­tro­duc­tion to cy­cling laid the ground­work for a ca­reer that in­cludes rac­ing at the London 2012 and Rio 2016 Olympic Games.

“I’m aim­ing for Tokyo 2020, and be­yond; in the mean­time, the least I can do is give back by start­ing the Emily Batty Project and play a role in sup­port­ing the next gen­er­a­tion of rid­ers at the grass­roots and recre­ational level,” said Batty. “My spon­sors Trek Bikes, Red Bull, Pfaff Auto and Lu­l­ule­mon have al­ready pledged their sup­port.”

Through the de­vel­op­ment of her Am­bi­tions video se­ries, Batty con­nected with Bry­don and Stacey Cruise, who are equally pas­sion­ate about the prospect of en­cour­ag­ing more youth to ride bikes. To­gether, Bry­don and Stacey have sup­ported the de­vel­op­ment of the Emily Batty Project be­hind the scenes.

A part­ner­ship with Coast to Coast Against Can­cer was ini­ti­ated thanks to Bry­don’s role as a Coast to Coast board mem­ber. With Coast to Coast ac­cept­ing dona­tions on be­half of the Emily Batty Project, any con­tri­bu­tions made by Cana­di­ans will be el­i­gi­ble for a tax re­ceipt

The Emily Batty Project aims to get more kids on bikes.

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