His­tory of Cervelo Cy­cles

To Make Rid­ers Faster

Pedal Magazine - - Out In Front -

Ger­ard Vroomen started re­search­ing cy­cling dy­nam­ics at the Eind­hoven Univer­sity of Tech­nol­ogy in The Nether­lands be­fore mov­ing to Canada and con­tin­u­ing his re­search at McGill Univer­sity in Mon­treal. In 1995, Vroomen and Phil White founded Cervélo Cy­cles with a mis­sion of mak­ing the world’s fastest bikes and took the school-base­ment project on a me­te­oric rise to the top of the cy­cling world.

A new hard­cover book, To Make Rid­ers

Faster, writ­ten by Anna Dopico, who hap­pens to be White’s spouse, chron­i­cles the in­spi­ra­tional rise of the two en­trepreneurs with its in­sider story that in­cludes one-of-a-kind pic­tures and quotes.

In 2003, Cervélo be­came the bike sup­plier to Team CSC, at the time ranked just 14th in the world, but went on to be­come the top Pro cy­cling team. In 2009, the Cervélo Test Team was launched, be­com­ing the first bike man­u­fac­turer in the mod­ern era to have its own cy­cling team at the high­est lev­els of rac­ing. In 2011, the com­pany was sold to Pon, a Dutch con­glom­er­ate.

In less than two decades, the com­pany grew to be­come one of the top names in the cy­cling world, with rid­ers win­ning ev­ery ma­jor cham­pi­onship on its bi­cy­cles.

This in­cred­i­ble Cana­dian suc­cess story is as much about pas­sion for cy­cling as it is about two brave en­trepreneurs who dared to dream big. For more in­for­ma­tion visit www.tomak­erid­er­s­faster.com – RJ

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