Michael Mer­rall Passes Away

Pedal Magazine - - Out In Front -

Sadly, Michael Mer­rall, 59, passed away at his home in Mil­ton, Ont. on May 16. An avid cy­clist, Mer­rall was a 33-year veteran of the sports-man­age­ment business. His com­pany, High Per­for­mance Mar­ket­ing Inc., was the force be­hind the PwC Epic Tour, one of Canada’s largest gran fon­dos.

Mer­rall also worked with Cy­cling Canada on its Hall of Fame an­nual in­duc­tion event and the Lexus Ride with Leg­ends. A fix­ture in the Cana­dian sports-business land­scape since 1983, he en­joyed many years work­ing as a sports-mar­ket­ing ex­ec­u­tive with In­ter­na­tional Man­age­ment Group (IMG) be­fore form­ing his own com­pany.

Dur­ing his ca­reer, he was named by The Globe and Mail as one of the 10 most pow­er­ful peo­ple in sports, and his projects have raised close to $3 mil­lion for Cana­dian char­i­ties that in­cluded Right to Play and Ron­ald McDon­ald House Char­i­ties.

The founder of Stars on Ice, Telus Skins Game, Cana­dian Pro­fes­sional Fig­ure Skat­ing Cham­pi­onships, RMCC Wayne Gret­zky and Friends, Skate the Na­tion, Steve Nash Char­ity Clas­sic and other suc­cess­ful events, he was of­ten cited as one of the most cre­ative ex­ec­u­tives in the in­dus­try.

Mer­rall cy­cled through eight coun­tries in Europe, and his most re­cent bik­ing ad­ven­ture, last Novem­ber, took him to South Africa, where he spent 10 days cy­cling the Drak­ens­berg Moun­tains, climb­ing 20,000 feet in 10 days.

He was the lov­ing fa­ther of Leah and beloved son of Iris Keith and the late Charles Mer­rall. He was the cher­ished brother of Karen (Ted) Gies­brecht, un­cle to Amy (An­thony) Mus­clow and Matthew (Christina) Gies­brecht and great-un­cle to Mar­ley and Oliver Gies­brecht. He was pre­de­ceased by five-year-old brother Iain Keith.

As ex­pres­sions of sym­pa­thy, do­na­tions to Right to Play Canada (www.righto­play.ca) are ap­pre­ci­ated by the fam­ily.

Pedal joins the cy­cling com­mu­nity in send­ing con­do­lences to Mer­rall’s fam­ily and friends. – RJ

Michael Mer­rall

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