LEXUS CANADA AND CYCLING CANADA RENEW PARTNERSHIP
In June, Lexus Canada and Cycling Canada announced they have renewed their partnership with a multi-year agreement that will see Lexus continue as the association’s official automotive partner, and expand to include a number of provincial-level cycling organizations and events across the country.
“At Lexus Canada, we partner with organizations that share a mutual passion for innovation, design and excellence in performance, and that is why we are thrilled to enter into another multi-year partnership with Cycling Canada,” said Jennifer Barron, director of Lexus Canada. “This expanded partnership will allow us to support dedicated and passionate Canadian cyclists at every skill level.”
Lexus Canada’s support will include vehicles for use by Canada’s National cycling team and staff, as well as vehicle support at major events across the country. Lexus will also become the official vehicle of three Provincial Sport Organizations (PSOs), including Fédération québécoise des sports cyclistes, the Alberta Bicycle Association and Cycling BC.
“We are proud to continue our association with Lexus Canada and are excited for its support of Cycling Canada, the National Cycling program and our athletes who are delivering world-class performances as a result,” said Matthew Jeffries, interim Chief Executive Officer of Cycling Canada. “The success of our athletes and national events are greatly enhanced and would not be possible without this vital support.”
Lexus Canada and Cycling Canada renew their multi-year partnership.