Ironman staying in Whistler
WHISTLER — Ironman announced it has signed a three-year contract to continue to host the Subaru Ironman Canada and Subaru Ironman 70.3 Canada triathlons in Whistler for 2018-2020.
“As we celebrate the 35th edition of Ironman in Canada, we are thrilled to continue this defining and incredibly scenic race in the series of global events,” said Shane Facteau, chief operating officer for Ironman, a Wanda Sports Holdings company. “We have had a great partnership with the community of Whistler since 2013 and look to further that as we promote the whole region with these events. Our athletes truly enjoy accomplishing their dreams in B.C.and can expect world-class experiences with this amazing destination for years to come.”
In 2012, Whistler won the right to host Subaru Ironman Canada for five years (2013–2017) and added Subaru Ironman 70.3 Canada in 2016. This year, both events were held on Sunday, July 30.
Whistler mayor Nancy Wilhelm-Morden said that hosting the Subaru Ironman Canada events in Whistler has generated approximately $42 million in economic activity over the past four years.
Though Whistler’s economy is currently thriving, the Ironman events help ensure economic resiliency in the future, she said, noting Ironman also fits with Whistler’s sport culture and builds on its reputation as a world-class destination for events.
Approximately 2,900 athletes from 33 countries took part in the 2017 events in front of around 10,000 spectators. The Ironman Foundation has provided over $200,000 to in charitable giveback to charities and not-for-profit organizations in Squamish, Whistler, and Pemberton.
The race consists of a 2.4-mile swim in Alta Lake, a 112-mile bicycle ride on the Sea-to-Sky Highway to the Callaghan Valley and Pemberton, and a full marathon through a two-loop run course that follows the meandering Valley Trail past Lost Lake and Green Lake in Whistler. The race ends with an electric finish line in Whistler’s Olympic Plaza.
Ironman Canada was held in Penticton from 1983 until 2012 when the City formed a new partnership with Challenge Family.