Floranthropie founder Christine Law brightens seniors’ lives with blooms
IT TOOK MULTIPLE weddings and a funeral for Christine Law to realize what she needed to do. In the summer of 2014, her calendar was packed with friends’ marriage celebrations—blossom-filled occasions that got her thinking, Where do all the flowers go after the party? More often than not, they were thrown out. Law, then 27, was confident she could find a better use for them.
By August, the Montreal-based commercial analyst had a plan: convince couples and companies hosting events to donate their bouquets, which she would pick up and deliver within 48 hours to seniors across the city. She was drawn to the prospect of bringing beauty into the lives of older people—and finding opportunities to forge relationships with them. Having lived with her grandparents between the ages of seven and 14, when her beloved grandfather died, Law knew how valuable an intergenerational connection could be. She drew on her experience volunteering with non-profits in order to set up her own organization, which she called Floranthropie.
The inaugural delivery—20 tropical arrangements—was to a longterm care facility in Montreal’s east end, where a friend’s mother worked. Not having enough bouquets for all 150 residents, Law