Petal Pusher

Flo­ran­thropie founder Chris­tine Law bright­ens se­niors’ lives with blooms

Reader's Digest (Canada) - - Finish This Sentence - BY STÉPHANIE VERGE PHO­TOG­RA­PHY BY ROGER AZIZ

IT TOOK MUL­TI­PLE wed­dings and a fu­neral for Chris­tine Law to re­al­ize what she needed to do. In the sum­mer of 2014, her cal­en­dar was packed with friends’ mar­riage cel­e­bra­tions—blos­som-filled oc­ca­sions that got her think­ing, Where do all the flow­ers go af­ter the party? More of­ten than not, they were thrown out. Law, then 27, was con­fi­dent she could find a bet­ter use for them.

By Au­gust, the Mon­treal-based com­mer­cial an­a­lyst had a plan: con­vince cou­ples and com­pa­nies host­ing events to do­nate their bou­quets, which she would pick up and de­liver within 48 hours to se­niors across the city. She was drawn to the prospect of bring­ing beauty into the lives of older peo­ple—and find­ing op­por­tu­ni­ties to forge re­la­tion­ships with them. Hav­ing lived with her grand­par­ents be­tween the ages of seven and 14, when her beloved grand­fa­ther died, Law knew how valu­able an in­ter­gen­er­a­tional con­nec­tion could be. She drew on her ex­pe­ri­ence vol­un­teer­ing with non-prof­its in or­der to set up her own or­ga­ni­za­tion, which she called Flo­ran­thropie.

The in­au­gu­ral de­liv­ery—20 trop­i­cal ar­range­ments—was to a longterm care fa­cil­ity in Mon­treal’s east end, where a friend’s mother worked. Not hav­ing enough bou­quets for all 150 res­i­dents, Law

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