ABOUT THE SUR­VEY

Reader's Digest (Canada) - - Special Section -

Com­mis­sioned by Reader’s Di­gest in an in­de­pen­dent opin­ion poll, Ip­sos Canada con­ducted a na­tion­wide on­line sur­vey of over 4,000 Cana­dian adults 18+ from Au­gust 22-31, 2017. Quota sam­pling was used and the sam­ple was strat­i­fied by lan­guage (Eng­lish n = 3,076 and French n = 925). The re­sults were weighted ac­cord­ing to cen­sus data to en­sure that the over­all sam­ple re­flects the de­mo­graphic pro­file of Canada across age, gen­der, re­gion, and lan­guage. The pre­ci­sion of on­line polls is mea­sured us­ing a cred­i­bil­ity in­ter­val. In this case, the over­all re­sults are con­sid­ered ac­cu­rate to within +/-1.8 per­cent­age points, 19 times out of 20, of what the re­sults would be had the en­tire pop­u­la­tion of adults in Canada been polled.

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