NUDE TRAFFIC COPS AND OTHER BRILLIANT IDEAS
Seven clever—no, BRILLIANT!— fixes to some truly vexing problems
FOR SHE’S A JOLLY GOOD STEALER!
Here’s the problem: A Dutch department store had suffered countless petty thefts, but threats of arrest didn’t deter the shoplifters.
Why didn’t I think of that?! The store switched to a more painful deterrent: public shaming.
The management hired a marching band, bought flowers, and made signs celebrating a “10,000th shoplifter.” Then, when security spotted a woman on the in-store cameras nicking some clothes, employees descended on her, jubilantly saluting her lightfingered ways. The embarrassed woman stood stunned amid the fracas. Then she pulled the party hat off her head, took a piece of “10,000th shoplifter” cake, and made her escape, the band in hot pursuit.