ROADSIDE AT­TRAC­TIONS

Reader's Digest International - - Drama In Real Life -

Here’s the prob­lem: Rus­sian roads are no­to­ri­ously dan­ger­ous, re­sult­ing in more than 28,000 deaths an­nu­ally, de­spite the ef­forts of many lo­cal gov­ern­ments to slow down speed­ing driv­ers.

Why didn’t I think of that?! Of course, they had never hired top­less women to stand on the sides of roads. These “road safety as­sis­tants,” as they’re eu­phemisti­cally re­ferred to in the town of Nizhni Nov­gorod, hold signs with the posted speed limit, hop­ing driv­ers will slow down and take a closer look. And—this may be hard to be­lieve— they’re get­ting no­ticed. “It’s a su­per thing. Amaz­ing,” one en­thu­si­as­tic male driver told the Mir­ror. “I’d like to see more of this by the road.” We’re sure he would, and so would many pedes­tri­ans, who say in­ter­sec­tions are safer now that driv­ers are tak­ing their feet off the gas to check out the ... speed limit.

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