Here’s the problem: Russian roads are notoriously dangerous, resulting in more than 28,000 deaths annually, despite the efforts of many local governments to slow down speeding drivers.
Why didn’t I think of that?! Of course, they had never hired topless women to stand on the sides of roads. These “road safety assistants,” as they’re euphemistically referred to in the town of Nizhni Novgorod, hold signs with the posted speed limit, hoping drivers will slow down and take a closer look. And—this may be hard to believe— they’re getting noticed. “It’s a super thing. Amazing,” one enthusiastic male driver told the Mirror. “I’d like to see more of this by the road.” We’re sure he would, and so would many pedestrians, who say intersections are safer now that drivers are taking their feet off the gas to check out the ... speed limit.