Ap­ple picks Saska­toon tech firm to lead Canada 150 gamer se­ries

Regina Leader-Post - - CITY + REGION - ALEX MacPHER­SON

A Saska­toon-based mo­bile game devel­op­ment and pub­lish­ing com­pany is the first Cana­dian firm fea­tured in Ap­ple Inc.’s new se­ries on its App Store cel­e­brat­ing the coun­try’s 150th birthday and its best game-mak­ers.

Noodle­cake Stu­dios, head­quar­tered in Rivers­dale, cel­e­brated the oc­ca­sion on Thurs­day by re­leas­ing a new “min­i­mal­is­tic puz­zle game” called In­vert to co­in­cide with the launch of the se­ries on Ap­ple’s mo­bile plat­forms.

“There are amaz­ing stu­dios across this en­tire coun­try that are do­ing some amaz­ing games,” said Ryan Holowaty, Noodle­cake’s vice-pres­i­dent of busi­ness, who has been with the com­pany since shortly af­ter it was formed in 2011.

“Be­ing first in that list? I’m not even sure if we de­serve it, to be honest. But it makes it even more hum­bling that (Ap­ple) de­cided to be­stow that upon us. It’s a cul­mi­na­tion of the work we’ve been do­ing here.”

Noodle­cake is best known for its orig­i­nal suc­cess, the iOS game Su­per Stick­man Golf, and its se­quels. But the com­pany — which has about a dozen em­ploy­ees, many of whom are Univer­sity of Saskatchewan grad­u­ates — is more than a game developer.

Its tech­nol­ogy for “port­ing” games to other mo­bile op­er­at­ing sys­tems with­out rewrit­ing reams of code helped launch its pub­lish­ing arm, which is push­ing out games by de­vel­op­ers around the world, Holowaty said.

The firm also re­cently spun out a soft­ware con­sult­ing and devel­op­ment busi­ness. That com­pany, now a sep­a­rate entity with about 10 em­ploy­ees, is re­spon­si­ble for sched­ul­ing soft­ware used by health re­gions in Saskatchewan and B.C.

Noodle­cake is part of a group of lo­cal com­pa­nies that is de­vel­op­ing an in­ter­na­tional rep­u­ta­tion. Holowaty said it’s im­por­tant that the city’s small but vi­brant tech sec­tor is rec­og­nized.

“Ev­ery­body as­sumes that when you’re in the tech world in Canada you’re in Toronto or Van­cou­ver. So to be able to tell peo­ple that, no, we’re ac­tu­ally smack in the mid­dle of that, (shows) that it doesn’t mat­ter. We can still get that type of recog­ni­tion.”

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