FROM THE EDITOR’S DESK wwelcome
to the November 2016 edition of Road Today and thanks for your interest in our award-winning magazine proudly serving Canada’s multicultural trucking industry since 2004! Inside this edition, you will find the latest developments and event updates plus all the regular columns and features.
On average, five people die on Canada’s roads each day. The National Day of Remembrance for Road Crash Victims (November 16th) is Canada’s way to remember and honour these victims and their families. It is commemorated the third Wednesday each November and is solemn reminder of the often preventative nature of these tragedies. When it comes to driving, avoidable actions can save lives. Avoiding the four high risk driving behaviours can save lives. When it comes to road crashes, the following are key to avoid: distracted driving, aggressive driving, impaired driving and non-use of seat belts.
This year marks the 29th anniversary of Project Red Ribbon, Mothers Against Drunk Driving ( MADD) Canada’s longest-running public awareness campaign which runs from November 1st to January 2nd to raise awareness about the dangers of impaired driving, especially during the busy Christmas and New Year holiday season. Across the country, red ribbons are distributed to Canadians to tie on their vehicles, keychains, purses, briefcases or backpacks as a symbol of their commitment to always drive sober. It also serves as a tribute to victims of impaired driving. Every year in Canada, hundreds of people are killed and tens of thousands are injured in crashes involving alcohol and/or drugs. These deaths and injuries are 100% preventable.
Now that winter is closing in, road conditions are far less than favourable. Are you and your vehicles fully prepared for the deep-freeze challenges? If not, please go through the valuable tips and professional advice provided in this edition which will help to keep you confident in the driver’s seat.
The Smart Trucker seminar series presented by Road Today Media Group and Outridge Enterprises will be concluding the 2016 tour by making its final stop in Oshawa, Ontario on Thursday, November 10th. The seminar offers winning strategies on leadership, business, time management, customer service, profit centres, latest trends and safety updates to trucking professionals. Registration is free and can be made conveniently at roadtoday.com/smarttrucker. We thank all industry sponsors and participants for making this educational and informative initiative a great success.
Thanks for watching Road Today 360 TV Show (available on Bell, Rogers, Online) and sending your valuable feedback as well. We look forward to strengthening the conversation with all readers and stakeholders through our social media platforms on Youtube, Twitter and Facebook.
Please accept best wishes on a joyous holiday season. Conduct yourselves safely and shall see you next month!