FROM THE EDITOR’S DESK wwel­come

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Road Today - - Contents - Editor

to the Novem­ber 2016 edi­tion of Road To­day and thanks for your in­ter­est in our award-win­ning mag­a­zine proudly serv­ing Canada’s mul­ti­cul­tural truck­ing in­dus­try since 2004! In­side this edi­tion, you will find the lat­est de­vel­op­ments and event up­dates plus all the reg­u­lar col­umns and fea­tures.

On av­er­age, five peo­ple die on Canada’s roads each day. The Na­tional Day of Re­mem­brance for Road Crash Vic­tims (Novem­ber 16th) is Canada’s way to re­mem­ber and hon­our these vic­tims and their fam­i­lies. It is com­mem­o­rated the third Wed­nes­day each Novem­ber and is solemn re­minder of the of­ten preventative na­ture of these tragedies. When it comes to driv­ing, avoid­able ac­tions can save lives. Avoid­ing the four high risk driv­ing be­hav­iours can save lives. When it comes to road crashes, the fol­low­ing are key to avoid: dis­tracted driv­ing, ag­gres­sive driv­ing, im­paired driv­ing and non-use of seat belts.

This year marks the 29th an­niver­sary of Pro­ject Red Rib­bon, Mothers Against Drunk Driv­ing ( MADD) Canada’s long­est-run­ning pub­lic aware­ness cam­paign which runs from Novem­ber 1st to Jan­uary 2nd to raise aware­ness about the dan­gers of im­paired driv­ing, es­pe­cially dur­ing the busy Christ­mas and New Year hol­i­day sea­son. Across the coun­try, red rib­bons are dis­trib­uted to Cana­di­ans to tie on their ve­hi­cles, key­chains, purses, brief­cases or back­packs as a sym­bol of their com­mit­ment to al­ways drive sober. It also serves as a tribute to vic­tims of im­paired driv­ing. Ev­ery year in Canada, hun­dreds of peo­ple are killed and tens of thou­sands are in­jured in crashes in­volv­ing al­co­hol and/or drugs. These deaths and in­juries are 100% pre­ventable.

Now that win­ter is clos­ing in, road con­di­tions are far less than favourable. Are you and your ve­hi­cles fully pre­pared for the deep-freeze chal­lenges? If not, please go through the valu­able tips and pro­fes­sional ad­vice pro­vided in this edi­tion which will help to keep you con­fi­dent in the driver’s seat.

The Smart Trucker sem­i­nar series pre­sented by Road To­day Me­dia Group and Outridge En­ter­prises will be con­clud­ing the 2016 tour by mak­ing its fi­nal stop in Oshawa, On­tario on Thurs­day, Novem­ber 10th. The sem­i­nar of­fers win­ning strate­gies on lead­er­ship, busi­ness, time man­age­ment, cus­tomer ser­vice, profit cen­tres, lat­est trends and safety up­dates to truck­ing pro­fes­sion­als. Reg­is­tra­tion is free and can be made con­ve­niently at road­to­day.com/smart­trucker. We thank all in­dus­try spon­sors and par­tic­i­pants for mak­ing this ed­u­ca­tional and in­for­ma­tive ini­tia­tive a great suc­cess.

Thanks for watch­ing Road To­day 360 TV Show (avail­able on Bell, Rogers, On­line) and send­ing your valu­able feed­back as well. We look for­ward to strength­en­ing the con­ver­sa­tion with all read­ers and stake­hold­ers through our so­cial me­dia plat­forms on Youtube, Twit­ter and Face­book.

Please ac­cept best wishes on a joy­ous hol­i­day sea­son. Con­duct your­selves safely and shall see you next month!

Manan Gupta

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