BRIDGE­STONE URGES

CANA­DI­ANS TO PRE­PARE NOW FOR WIN­TER DRIV­ING SEA­SON

Road Today - - Industry News -

With tem­per­a­tures drop­ping and win­ter weather of­fi­cially un­der­way across Canada, Bridge­stone Amer­i­cas (Bridge­stone) is re­mind­ing Cana­dian driv­ers to select the right set of win­ter tires and make in­stal­la­tion ar­range­ments.

“Win­ter driv­ing safety starts with in­stalling the right set of win­ter tires for your ve­hi­cle and the driv­ing con­di­tions you will ex­pe­ri­ence this sea­son,” said Justin Hayes, prod­uct man­ager, U.S. & Canada, Bridge­stone Amer­i­cas Tire Op­er­a­tions.

The Bl­iz­zak tire line from Bridge­stone is en­gi­neered to han­dle win­ter’s worst con­di­tions, of­fer­ing trusted per­for­mance and im­pres­sive grip in snow, slush, ice and on dry roads. Bridge­stone has two flag­ship of­fer­ings in the Bl­iz­zak tire line: the Bl­iz­zak WS80 tire for cars and mini­vans and the Bl­iz­zak DMV2 tire for crossovers, SUVS and pickup trucks. Both tires fea­ture pro­pri­etary Mul­ti­cell* tech­nol­ogy from Bridge­stone, which helps the tires stop safely on ice.*

Driv­ers tak­ing their win­ter tires out of stor­age can per­form a few sim­ple checks to en­sure they are ca­pa­ble of en­dur­ing an­other sea­son on the road:

• Vis­ually in­spect the tires for any

cracks, bulges, cuts or snags. • Assess the tread by mak­ing sure

tread wear is even across the tire. • En­sure tires aren’t too worn and

that there is enough tread re­main­ing to pro­vide proper grip through the win­ter sea­son. Tread depth is im­por­tant be­cause the tread pat­tern is de­signed to bite into the snow, cre­at­ing ef­fec­tive snowon-snow trac­tion. Once win­ter tires are in­stalled, main­tain­ing proper in­fla­tion pres­sure is crit­i­cal. Driv­ers should check tire pres­sure reg­u­larly, par­tic­u­larly fol­low­ing sig­nif­i­cant changes in tem­per­a­ture. With ev­ery 5 de­gree Cel­sius drop in tem­per­a­ture, tires will lose 7 kpa (1 psi). Main­tain­ing proper air pres­sure can help in­crease tires’ wear life and im­prove fuel ef­fi­ciency.

Hayes also sug­gests per­form­ing a ba­sic win­ter ve­hi­cle main­te­nance check at your lo­cal au­to­mo­tive ser­vice provider, “We tell driv­ers to re­mem­ber the Four Bs of win­ter driv­ing – bat­tery, brakes, blades and Bl­iz­zak win­ter tires. Make sure you’ve re­placed your wiper blades re­cently, or even switch them to win­ter blades, and have your brakes and bat­tery checked by a pro­fes­sional.”

For in­for­ma­tion about Bridge­stone Bl­iz­zak win­ter tires or to find a Bridge­stone re­tailer, visit www. Bridge­stone­tire.ca.

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