THREE TIPS TO BE­COM­ING A TOP BRAND IN THE IN­DUS­TRY

Road Today - - Guest Column -

We are into a new year and I am hope­ful that 2017 will be a good year for ev­ery­one. If you are look­ing into im­prov­ing your ca­reer for 2017 and be­com­ing a top driver in your fleet then you want to take a look at these three ar­eas for im­prove­ment. Why these three ar­eas? These three ar­eas are what de­fines you as a brand and cre­ates the op­por­tu­ni­ties that will take you for­ward in your ca­reer. If you want to build your per­sonal brand then you need to fo­cus specif­i­cally on these three ar­eas.

Area 1: At­ti­tude

At­ti­tude is the first and most im­por­tant item of your per­sonal brand. If this area is not in check you can say good­bye to the rest of the pro­gram. I have in­ter­viewed hun­dreds of peo­ple on my podcast and classes and at­ti­tude al­ways comes up as the main fac­tor in the suc­cess of one’s ca­reer in the trans­porta­tion in­dus­try. Your at­ti­tude re­flects how you think about the job, your car­rier, your cus­tomers, and the most im­por­tant, your­self! At­ti­tude makes you want to try harder, be bet­ter, and be thor­ough in what you do. That makes you do bet­ter in­spec­tions, dress ap­pro­pri­ately, and look pro­fes­sional in your deal­ings with oth­ers. If your at­ti­tude is not up to check this is the first thing you should be work­ing on in 2017.

Area 2: Time Man­age­ment

Once your at­ti­tude has been ad­justed (sorry I had to say it) then time man­age­ment is the next cru­cial area to work on. You can be the best per­son in the world, but if you are late to all your cus­tomers then you will not make it in this in­dus­try. Time man­age­ment isn’t just about be­ing on time but how well or­ga­nized you are, how you plan for de­lays, and how you plan your trips for max­i­mum prof­its. Time man­age­ment en­com­passes ev­ery­thing in the or­ga­ni­za­tional sec­tor of trans­porta­tion. Be­ing known as a driver that is on-time and or­ga­nized can in­crease your brand ten-fold. Work on this area if you want to be a suc­cess­ful in the truck­ing in­dus­try.

Area 3: Team­work

On a truck ev­ery­thing needs to work in con­junc­tion with other com­po­nents for a truck to run down the road. If the wheel wouldn’t turn when you re­leased the brakes you would have a hard time mov­ing the truck. The same thing goes for team­work in this in­dus­try. If the whole com­pany is not work­ing to­gether a car­rier will not be very suc­cess­ful. The sys­tem works as a whole from the car­rier’s sales force, to the plan­ning com­mit­tee, dis­patch, and the driv­ers. If the team doesn’t work to­gether, com­mu­ni­cate, and de­liver on time ev­ery­one will be out of busi­ness. Many driv­ers see them­selves as in­de­pen­dent com­po­nents to a car­rier but they re­ally are a vi­tal part of a team. Take any mem­ber out of the team equa­tion and you will have a clog in the wheel.

There is a lot go­ing on in to­day’s trans­porta­tion in­dus­try and one way to stand out is to be known as a pro­fes­sional driver. Driv­ers have to start work­ing on their per­sonal brands if they want to be in a po­si­tion to work for the best car­ri­ers in the in­dus­try. Be­ing the top in your fleet will of­fer you po­si­tions that re­quire the best pro­fes­sional driv­ers. Over my ca­reer try­ing to be my best has pro­vided work at great car­ri­ers, op­por­tu­ni­ties for ad­vance­ment, and a ca­reer I am very proud of. Oh sure there have been mis­takes along the way but at the end my brand is what pro­vided the ben­e­fits of a good ca­reer. I just had to work on my brand. Fo­cus on the three ar­eas and you will find suc­cess as a pro­fes­sional driver in to­day’s truck­ing in­dus­try.

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