Western Star Trucks Begins Its 50th An­niver­sary Cel­e­bra­tion

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Western Star Trucks kicked off its year­long 50th-an­niver­sary cel­e­bra­tion at its an­nual dealer meet­ing held last month.

Western Star will mark its 50th an­niver­sary of man­u­fac­tur­ing leg­en­dar­ily awe­some trucks with a year’s worth of spe­cial events, truck show ap­pear­ances and an en­hanced web­site.

The first Western Star trucks were made in 1967 in Kelowna, Bri­tish Columbia, to serve the min­ing, lum­ber and oil in­dus­tries. Those jobs are hard on a truck so Western Star made its trucks even tougher, hand build­ing each model to en­sure they met the high­est stan­dards, and adding fea­tures to make the driver more com­fort­able, safer and pro­duc­tive.

Now owned by Daim­ler Trucks North Amer­ica and man­u­fac­tured in Port­land, Ore., and Cleve­land, N.C., Western Star con­tin­ues to set the global stan­dard for vo­ca­tional and work trucks. It also en­tered the on-high­way mar­ket in 2015 with the 5700XE, its first aero­dy­namic truck.

“50 years is noth­ing short of ex­tra­or­di­nary, but we wouldn’t be here if it wasn’t for our cus­tomers and their de­sire to have the most badass trucks on the road. Whether it’s the ver­sa­til­ity of the 4900, the rugged­ness of the 6900 or the beauty and ef­fi­ciency of the 5700 our cus­tomers count on the qual­ity that Western Star is known for,” said Kel­ley Platt, pres­i­dent, Western Star Trucks. “While we re­mem­ber and honor our roots in cel­e­brat­ing this his­toric mile­stone it is im­por­tant that we con­tinue to push the bound­aries of in­no­va­tion and tough­ness. Please join us this year as we cel­e­brate to­gether!”

For more in­for­ma­tion, go to: www.west­ern­star. com/50

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