Feed­back vs. Feed-for­ward

Rotman Management Magazine - - FRONT PAGE -

While sim­i­lar plan­ning and con­trol tech­niques may be em­ployed in feed­back as well as feed-for­ward ap­proaches, there are pro­found dif­fer­ences be­tween the two

Feed­back is ba­si­cally an ex­er­cise in re­me­di­a­tion; cor­rect­ing, learn­ing and im­prov­ing per­for­mance in an ex­ist­ing busi­ness. Feed-for­ward fo­cuses on fash­ion­ing a fu­ture—a fu­ture that is un­re­lated to the past.

Feed­back es­sen­tially in­volves per­for­mance ap­praisal and learn­ing. Feed-for­ward fo­cuses on man­ag­ing un­cer­tainty and an un­know­able fu­ture.

Feed­back con­tin­u­ously im­proves man­age­rial de­ci­sion mak­ing by ad­vanc­ing the un­der­stand­ing of cause-ef­fect re­la­tion­ships. Feed-for­ward in­volves a leap of faith, com­mit­ting to a belief in a cause-ef­fect re­la­tion­ship in or­der to make strate­gic de­ci­sions and al­lo­cate re­sources.

Feed­back-ori­ented sys­tems en­gage in episodic re­views of per­for­mance at spec­i­fied in­ter­vals of time (i.e. quar­tery). Feed­for­ward-ori­ented sys­tems trig­ger anal­y­sis when­ever as­sump­tions that have been made ap­pear to be mis­taken or new is­sues are spot­ted.

Feed­back em­ploys data­bases that col­lect his­tor­i­cal data. Feed-for­ward works with in­for­ma­tion de­rived from pos­si­ble fu­ture sce­nar­ios.

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.