Box 2 Ex­am­ple: Has­bro’s ‘For­get­ting Chal­lenges’ in the Mid 1990s

Rotman Management Magazine - - NEWS -

Fol­low­ing are some of the core as­sump­tions that Has­bro needed to se­lec­tively for­get to en­sure its fu­ture:

• We are a prod­uct com­pany.

• We make ana­log-based games that have long prod­uct life cy­cles and gen­er­ate high mar­gins.

• We dis­trib­ute through brick-and-mor­tar re­tail out­lets. • Our con­sumers are kids aged 15 and younger.

• We make board games that pro­mote face-to-face so­cial in­ter­ac­tion in a phys­i­cal set­ting.

• We are an Amer­i­can com­pany.

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