Be­havioural De­sign in Ac­tion

Rotman Management Magazine - - QUESTIONS FOR -

As late as 1970, only five per cent of mu­si­cians per­form­ing in the top five U.S. or­ches­tras were women. To­day, women com­pose more than 35 per cent of the most ac­claimed or­ches­tras. This did not hap­pen by chance. Rather, it re­quired the in­tro­duc­tion of ‘blind au­di­tions’. The Bos­ton Sym­phony Orches­tra was the first to ask mu­si­cians to au­di­tion be­hind a screen, and in the 1970s and 80s, most other ma­jor or­ches­tras fol­lowed suit. When they did so, usu­ally in pre­lim­i­nary rounds, it raised the like­li­hood that a fe­male mu­si­cian would ad­vance by 50 per cent and sub­stan­tially in­creased the pro­por­tion of women hired.

To make this change, no great tech­no­log­i­cal feat was re­quired—just aware­ness, a cur­tain and an in­no­va­tive de­ci­sion. More pre­cisely, a de­sign de­ci­sion: A sim­ple cur­tain dou­bled the tal­ent pool, cre­at­ing amaz­ing mu­sic and trans­form­ing what or­ches­tras look like.

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.