Edge of Glory

Nord­strom spot­lights new and undis­cov­ered TAL­ENT with its new DE­SIGN in­cu­ba­tor SPACE Lab

S/ - - THE LIST - BY SA­HAR NOORAEI

Olivia Kim can be cred­ited with

bring­ing the cool fac­tor to Nord­strom. As di­rec­tor of cre­ative projects, she’s been able to launch sev­eral con­cept shops within the re­tail chain, such as SPACE, ex­pos­ing cus­tomers to fash­ion-for­ward col­lec­tions from new and cult-favourite de­sign­ers such as Si­mone Rocha and Rok­sanda Ilin­cic. This spring, Kim added a new layer to SPACE at Nord­strom called SPACE Lab, which she de­scribes “an in­cu­ba­tor to rec­og­nize and support new de­sign­ers.” Each sea­son, SPACE Lab show­cases a new crop of ex­clu­sive, un­der-the-radar de­sign tal­ent. For the de­but sea­son, Kim wanted to find of a group of de­sign­ers with vary­ing aes­thetic points of view. “I didn’t go into it with a set cri­te­ria, but I knew I wanted to find five truly emerg­ing brands that have dif­fer­ent au­di­ences and dif­fer­ent mes­sages in what they are do­ing.” The five brands Kim landed on for spring: Ve­jas, Di­lara Findikoglu, Eck­haus Latta, A.W.A.K.E., and Eric Sch­lös­berg. Here, Kim speaks about why she chose th­ese vi­sion­ary la­bels.

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