ALEXA CHUNG

For the STYLE ICON and tele­vi­sion per­son­al­ity, launch­ing an epony­mous FASH­ION LINE is the re­al­iza­tion of a LIFE­LONG DREAM.

S/ - - CONTENTS - BY SAHAR NOORAEI

The style icon speaks about her highly an­tic­i­pated first fash­ion line

While some might down­play

the art of styling one­self, it’s fair to say that it’s a gift not many pos­sess. En­ter: Alexa Chung, the some­time model, TV host, and fash­ion It girl, who has mas­tered the art of per­sonal style. Her fash­ion sen­si­bil­ity has been reg­u­larly pro­filed and copied, and for good rea­son: whether it’s ca­sual denim and a duster coat (paired with high-top sneak­ers) or the chic Thakoon se­quin trouser suit and wet-look hair she wore to the 2016 Met Gala, Chung’s style al­ways feels ef­fort­less and a lit­tle un­ex­pected. Af­ter a num­ber of cov­etable and suc­cess­ful col­lab­o­ra­tions, the Lon­doner-turned-New Yorker has re­turned to her Bri­tish roots to launch her own brand, ALEXA CHUNG, com­plete with fem­i­nine sep­a­rates, ’70s suit­ing, and ac­ces­sories. “I’ve wanted to [launch my own line] for many years and it was al­ways a dream,” says Chung. “I was al­ways work­ing to­wards that goal, and I think I was in a place where I had learned a lot through my col­lab­o­ra­tions with var­i­ous brands. I re­al­ized I’ve got ex­pe­ri­ence across the board with what it takes to build a brand and this is like all of those el­e­ments com­ing into fruition.” Here, Chung speaks about the in­spi­ra­tions be­hind her new line, her go-to beauty se­cret, and re­con­nect­ing with her roots.

ON CHUNG’S MOODBOARD FOR HER FIRST COL­LEC­TION

“A lot of my usual icons like Ge­orge Har­ri­son, Lau­ren Hut­ton (1), The Bea­tles, the Rolling Stones and Patti Smith (2). We also had pic­tures of weird art and even a snip­pet of grass—it was re­ally quite ran­dom.”

ON HER FAVOURITE PIECES FROM THE ALEXACHUNG LINE

“I’m re­ally happy with our rain­coat, our Mack (left). I like the pro­por­tions of that—we “cut up.” That was a fun way of work­ing, just to cut up old stuff and stitch it all to­gether and so the pro­por­tions are re­ally ex­act and play­ful. I like my Ge­orge Har­ri­son sweat­shirt that my dad drew the pic­ture of (3) and I re­ally like the cor­duroy trousers. Our baby-blue suit, I love! (4) I think that’s re­ally beau­ti­ful; the cut’s re­ally in­ter­est­ing and kind of more ’70s flare, high-waisted pant—it’s got a kind of loose, menswear vibe to it.”

ON HER LOVE OF FASH­ION AND ART

“I went to Chatsworth House (5) to view their

House Style ex­hi­bi­tion, which is wildly beau­ti­ful. They have in­sanely in­tri­cate hand-sewn dresses on dis­play but I think I was most im­pressed by the pro­ces­sion of navy-blue jumpers em­bla­zoned with fam­ily mot­tos such as, “LIFE’S A BITCH AND THEN YOU DIE.’”

ON HER FAVOURITE RESTAU­RANTS IN NEW YORK AND LON­DON

“In Lon­don it’s Uchi on Clarence Road, which serves in­cred­i­bly tasty au­then­tic Ja­panese food in a min­i­mal, wooden, unas­sum­ing can­teen. In New York, I go to Lil Frankie’s a lot on 1st and 1st be­cause it’s my lo­cal. I like that I can sit down and they know I want le­mon spaghetti and a whiskey and coke.”

ON RE­CON­NECT­ING WITH HER NA­TIVE ENG­LAND

“I re­cently went to The Cotswolds (6) and loved it. I’m in Eng­land more now be­cause of the busi­ness and hav­ing resided in New York for seven years it’s been re­ally nice to re­con­nect with the Bri­tish coun­try­side and en­joy all the things I missed about Eng­land when I was away—namely pubs, and fields and witty peo­ple.”

ON HER FAVOURITE BEAUTY PROD­UCT OF THE MOMENT

“I just found Char­lotte Til­bury’s tinted face primer (7), it’s called Won­der Glow. It’s like a foun­da­tion, but it’s re­ally light­weight. I’ve been wear­ing that and ev­ery­one’s like, ‘Your skin looks amaz­ing!’ I’m like, ‘Oh thanks, I’ve dis­cov­ered makeup.’”

ON SUMMERTIME OP­TI­MISM AND LOVE OF THE OUT­DOORS

“I love that ev­ery­one’s just a bit more op­ti­mistic and hav­ing a jolly time and hav­ing a drink out­side, hav­ing a cigarette out­side. I like the fact that you can walk around without be­ing knocked over by the wind or com­pletely hu­mil­i­ated by the rain.”

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