CU­RA­TOR OF COOL

Get to know style ex­pert and MILK MAKEUP co-founder ZANNA ROBERTS RASSI.

S/ - - CONTENTS - BY NATASHA BRUNO

Zanna Roberts Rassi takes you in­side her world of cre­ative cool­ness

Zanna Roberts Rassi is one busy woman.

The Bri­tish fash­ion in­dus­try vet­eran and mother of three-year-old twins is a se­nior fash­ion editor at Marie Claire, a fash­ion cor­re­spon­dent on E! News and NBC’s

To­day show, a stylist for big-box king­pin Target, and as of 2016, added co-founder of Milk Makeup to her CV.

A col­lec­tion of out­side-the-box prod­ucts with an idyl­lic hip im­age to match, the beauty line is a branch of Milk Stu­dios, a bi­coastal pho­tog­ra­phy-stu­dio-cum-cre­ative-agency syn­ony­mous with down­town edge. Founded back in 1998 by her hus­band, Amer­i­can-Ira­nian fash­ion en­tre­pre­neur Maz­dack Rassi (or Rassi as he’s known), the cre­ative hub, which has lo­ca­tions in both New York City and Los An­ge­les, is a one-stop shop for mag­a­zine cover shoots, con­certs, and New York Fash­ion Week run­way shows and par­ties. An un­con­ven­tional con­glom­er­ate, Milk Stu­dios has played an in­stru­men­tal role in launch­ing the ca­reers of Alexan­der Wang, Proenza Schouler, and Joseph Al­tuzarra among oth­ers. “When I met Rassi, he and I talked a lot about what a Milk Stu­dios line would be like,” re­veals Zanna. “Milk is so much more

than a photo stu­dio. What Rassi has built is dif­fer­ent and re­ally spe­cial.”

Banded to­gether, Zanna and Rassi set out to cre­ate a cos­metic brand that cap­tured Milk Stu­dios’ ethos. “I was blown away by the buzz and cre­ative peo­ple I would meet there. It’s like a mini uni­verse of cre­ative cool­ness!” says Zanna. “It was ob­vi­ous [that Milk Makeup] had to be about th­ese peo­ple, their unique looks, and the speedy way they used makeup,”

Car­ried at Sephora, the line is all about multi-use makeup and skin­care for time-crunched, fast­paced life­styles. Eco-con­scious and tool-free—the for­mu­las are so blend­able, you don’t need more than your ring fin­ger to achieve the de­sired ef­fect—it con­sists of for­ward-think­ing, on-the-go sta­ples that can eas­ily be tossed in a purse: roller­ball and tubed foun­da­tions, felt­tipped, chubby makeup mark­ers; a solid fa­cial cleanser and toner, and loads more. “Milk is a place where trends are born—we will never launch any­thing that al­ready ex­ists,” says Zanna. “When it comes to in­spi­ra­tion, we look out­side the beauty in­dus­try: tech, ar­chi­tec­ture, mu­sic, and art.”

Be­yond in­no­va­tive prod­ucts, the beauty line’s em­pow­er­ing, of­ten gen­der-blend­ing ad­ver­tis­ing is also a big player in its cult-sta­tus suc­cess story. For the brand’s #BlurTheLines cam­paign launched this past spring for its uni­ver­sal Blur Stick Primer, Milk Makeup cast seven mod­els of di­verse gen­ders and sex­ual ori­en­ta­tions. Rang­ing from straight to trans to gen­der­less, the in­di­vid­u­als shared per­sonal mes­sages about iden­tity. The goal was to paint an in­clu­sive, less stereo­typ­i­cal view­point about makeup.

As for the fash­ion poly­math’s own per­sonal style, Zanna is an ex­pert at mas­ter­ing tomboy chic. She loves mix­ing femme dresses with sneak­ers, glam skirts with sweat­shirts, and heels with worn-in denim. Her go-to uni­form? “My Ksubi black over­alls with loafers and a body suit for work, or paired with a t-shirt and pool slides for the week­end. At night, I’ll wear them with plat­form heels,” says Zanna. “They’re the hard­est work­ing piece in my closet!”

Zanna’s favourite de­sign­ers are Preen “for all oc­ca­sions, big or small,” and Ports 1961. This sea­son, she’s hav­ing a ma­jor case of scar­let fever. “I’m ob­sessed with the red Proenza cut-out dress from the run­way. I would love to wear it on E! for the Golden Globes cov­er­age,” she says. “I’m also in love with Burberry’s DK88 bag in cus­tom mix-and-match colours.”

While a day in Zanna’s stylish shoes might seem ex­haust­ing to some, her packed cal­en­dar of var­i­ous meet­ings and sing­ing twin girls is what fuel hers. “I love the thrill of work. I’m an ideas per­son, so see­ing projects from con­cept to fruition is the great­est plea­sure for me, be that a TV project, a fash­ion shoot, or a new Milk Makeup prod­uct,” she says. “And I love the peo­ple I work with. The Milk Makeup team is a su­per col­lab­o­ra­tive and sup­port­ive fam­ily.”

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From top: 1. Zanna and Rassi. 2. Burberry DK88 top han­dle bag 3. Milk Makeup Blur Liq­uid Matte Foun­da­tion, $43. 4. Blur the Lines cam­paign im­age. 5. Milk Makeup Hero Salve, $14. 6. Proenza Schouler FW/17 run­way. 7. Milk Makeup Matcha Toner, $31. 3

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