LIFE’S A BEACH

The lat­est UNIQLO de­signer col­lab­o­ra­tion brings sand, surf, and sun­set skies to your ev­ery­day life.

S/ - - CONTENTS - BY NANCY WON

To­mas Maier has teamed up with

UNIQLO for the ul­ti­mate sum­mer cap­sule col­lec­tion

You might not ex­pect a Ger­man de­signer raised in a fam­ily of ar­chi­tects and trained in the haute cou­ture tra­di­tion to know or care much about beach­wear, but then again To­mas Maier has never ex­actly done what peo­ple ex­pect. He’s the same guy who, hav­ing de­signed for some of Europe’s top fash­ion houses—eight years at So­nia Rykiel, four at Revil­lon, nine at Her­mès—quit his con­tracts and moved to Florida. To the beach. And he’s been ob­sessed with it ever since.

In fact, Maier’s epony­mous la­bel, which he founded in Florida in 1997, be­gan as a re­sort line with the idea of “es­cape” at the cen­tre of its vi­sion. It has since ex­panded into a full ready-to-wear col­lec­tion, and the sun-soaked spirit of the beach is never too far away. Even his col­lec­tions for Bottega Veneta, where he has been creative direc­tor since 2001, are known for their sense of ease and re­laxed tai­lor­ing. “The con­cept of my brand is…all about clothes for time off—ca­sual, edited, and es­sen­tial,” says Maier. “The idea of time off refers to ca­sual dress­ing for a va­ca­tion or dur­ing your free time. It’s about a frame of mind where the clothes make you feel re­laxed even in your ev­ery­day life.”

This sum­mer, Maier brings his el­e­vated leisurewear con­cept to the masses, team­ing up with Ja­panese mega-re­tailer UNIQLO to cre­ate “to­mas maier and uniqlo”, its first ever re­sort of­fer­ing. The lim­ited-edi­tion lineup takes sim­ple sum­mer sta­ples (breezy maxi dresses, smart polos, clas­sic mail­lots) and in­fuses them with cool va­ca­tion vibes via whim­si­cal palm prints and cheery sun­set hues. “One as­pect of the col­lec­tion that I feel de­serves spe­cial men­tion is the colours,” says Yuki Kat­suta, head of re­search and de­sign at UNIQLO. “At first glance, it may seem easy, but bring­ing out such ex­tremely fas­ci­nat­ing colours and com­bin­ing them to ex­press var­i­ous sto­ries is what makes Mr. Maier a top creator.”

Be­cause while sum­mery shades of tan­ger­ine, laven­der, aqua, and candy ap­ple are cer­tainly ap­pro­pri­ate for run­ning er­rands down­town or sip­ping mi­mosas at Sun­day brunch, there’s some­thing about the vin­tage, sun-soaked pal­ette that brings with it the idea of es­cape—an ir­re­sistible sense of a dreamy some­where else.

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