NB’S Cul­tural Coast launches first tourism con­test


- Rep­re­sen­ta­tives from Sackville, Dorch­ester and Port El­gin as well as many other mu­nic­i­pal­i­ties in south­east New Brunswick were on hand last week at la Pays de la Sagouine in Bouc­touche for the of­fi­cial launch the NB Cul­tural Coast’s new tourism ini­tia­tive.

The Cul­tural Coast in­cludes the New Brunswick re­gion stretch­ing from Kent County to Cape Jouri­main, en­com­pass­ing many pres­ti­gious and well-known tourism sites such as Kouch­i­bouguac Na­tional Park, the Sackville Wa­ter­fowl Park and Cape Jouri­main Na­ture Cen­tre. This or­ga­ni­za­tion part­ners 13 mu­nic­i­pal­i­ties and many tourism op­er­a­tors work­ing to­gether to pro­mote the many tourist at­trac­tions of this re­gion.

“This is an ex­cit­ing day for tourism op­er­a­tors as we launch Cul­tural Coast web-based con­test with over $10,000 in ad­ven­tures to be won through WINNB.CA.,” said Judy Mori­son, one of two co-chairs of the Cul­tural Coast co­or­di­nat­ing com­mit­tee. Mori­son shares the po­si­tion with Barry Spencer of Kent County.

She ex­plained that the con­test will tar­get mar­kets in the New Eng­land States, On­tario, Que­bec and the At­lantic Prov­inces. The web-based con­test will give all par­tic­i­pants a free bal­lot ev­ery time they en­rol or share or in­vite friends to par­tic­i­pate in the con­test.

“Spe­cial book­marks were de­signed and printed to en­tice con­sumers at four tourism shows in Que­bec, Mon­treal, Ot­tawa and Hal­i­fax with QR (quick re­sponse) codes con­nect­ing the con­sumer to the WINNB.CA site di­rectly,” Mori­son noted.

Mar­ket­ing ini­tia­tives will also in­clude so­cial me­dia such as Face­book and Twit­ter and print ads. Ten dif­fer­ent ads are also in­cluded in the 2012 of­fi­cial tour­ing guide of Tourism New Brunswick.

A rep­re­sen­ta­tive of N.B.’S Depart­ment of Tourism and Parks, Shel­ley Pisegna was also on hand for the launch of the new web-based con­test.

“There is a great de­sire within this re­gion to proac­tively tackle the chal­lenges fac­ing the tourism in­dus­try to­day. The Cul­tural Coast is cre­at­ing op­por­tu­ni­ties for you that do not ex­ist any­where else in the prov­ince, in an ef­fort to fa­cil­i­tate ex­po­sure and growth for each and ev­ery one in the re­gion,” she said.

The WINNB.CA web-based con­test fea­tures prizes in three dif­fer­ent cat­e­gories. Win­ner of the grand prize will re­ceive a one-week ad­ven­ture on the New Brunswick Cul­tural Coast val­ued at over $4,500, while one of four week­end get­aways will in­clude accommodation, din­ing and gift pack­ages also val­ued at over $4,500. Also to be given away are 16 fes­ti­val and events pack­ages on the Cul­tural Coast with a value of $1,600.

“The prizes were all do­nated by 68 tourism op­er­a­tors and mu­nic­i­pal­i­ties of the Kent Re­gion Tourism As­so­ci­a­tion and the South­east Tourism As­so­ci­a­tion,” Mori­son noted.

More in­for­ma­tion on the Cul­tural Coast can be found at NBCULTURALCOAST.COM; con­test in­for­ma­tion is avail­able at WINNNB.CA


Judy Mori­son of Dorch­ester, and Barry Spencer of Kent County, co-chairs of the Cul­tural Coast co­or­di­nat­ing com­mit­tee, were on hand at la Pays de la San­gouine in Bouc­touche last week for the launch of the Cul­tural Coast’s first web-based con­test,...

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