NB’S Cultural Coast launches first tourism contest
- Representatives from Sackville, Dorchester and Port Elgin as well as many other municipalities in southeast New Brunswick were on hand last week at la Pays de la Sagouine in Bouctouche for the official launch the NB Cultural Coast’s new tourism initiative.
The Cultural Coast includes the New Brunswick region stretching from Kent County to Cape Jourimain, encompassing many prestigious and well-known tourism sites such as Kouchibouguac National Park, the Sackville Waterfowl Park and Cape Jourimain Nature Centre. This organization partners 13 municipalities and many tourism operators working together to promote the many tourist attractions of this region.
“This is an exciting day for tourism operators as we launch Cultural Coast web-based contest with over $10,000 in adventures to be won through WINNB.CA.,” said Judy Morison, one of two co-chairs of the Cultural Coast coordinating committee. Morison shares the position with Barry Spencer of Kent County.
She explained that the contest will target markets in the New England States, Ontario, Quebec and the Atlantic Provinces. The web-based contest will give all participants a free ballot every time they enrol or share or invite friends to participate in the contest.
“Special bookmarks were designed and printed to entice consumers at four tourism shows in Quebec, Montreal, Ottawa and Halifax with QR (quick response) codes connecting the consumer to the WINNB.CA site directly,” Morison noted.
Marketing initiatives will also include social media such as Facebook and Twitter and print ads. Ten different ads are also included in the 2012 official touring guide of Tourism New Brunswick.
A representative of N.B.’S Department of Tourism and Parks, Shelley Pisegna was also on hand for the launch of the new web-based contest.
“There is a great desire within this region to proactively tackle the challenges facing the tourism industry today. The Cultural Coast is creating opportunities for you that do not exist anywhere else in the province, in an effort to facilitate exposure and growth for each and every one in the region,” she said.
The WINNB.CA web-based contest features prizes in three different categories. Winner of the grand prize will receive a one-week adventure on the New Brunswick Cultural Coast valued at over $4,500, while one of four weekend getaways will include accommodation, dining and gift packages also valued at over $4,500. Also to be given away are 16 festival and events packages on the Cultural Coast with a value of $1,600.
“The prizes were all donated by 68 tourism operators and municipalities of the Kent Region Tourism Association and the Southeast Tourism Association,” Morison noted.
More information on the Cultural Coast can be found at NBCULTURALCOAST.COM; contest information is available at WINNNB.CA
Judy Morison of Dorchester, and Barry Spencer of Kent County, co-chairs of the Cultural Coast coordinating committee, were on hand at la Pays de la Sangouine in Bouctouche last week for the launch of the Cultural Coast’s first web-based contest, WINNB.CA.