The lure of fresh food, flowers, ideas and more
SACKVILLE, N.B. – It’s Saturday morning and the lure of fresh has hooked you into strolling up Bridge Street block to the Sackville Farmers’ Market. Fresh baking, fresh flowers, fresh veggies and even fresh ideas await your pleasure in a year-round pedestrian market where local farmers and producers rub elbows with talented artisans and musicians. Here at the Sackville Farmers’ Market you’ll find the best the area has to offer, year-round, every Saturday morning from 9 a.m. to noon.
It’s a beautiful sight. Bundles of fresh herbs, tables of fresh produce and an impressive selection of locally raised fresh meat, and not a shopping cart in sight. Families with children are welcome – it’s a learning experience for them, too. You can chat with vendors who have grown their vegetables from seedlings and harvested them that morning – perhaps get tips on how to prepare, process or preserve your purchases.
It’s not as though this is a new idea. The Sackville Farmers’ Market is one of the longestrunning farmers’ markets in New Brunswick, attracting a steadily growing clientele who want to reconnect with their food and their neighbours in the ambiance of a local market. With free parking just a short walk away, there’s every reason to hop out of bed on Saturday morning and enjoy at coffee at the market café downtown. 1970s, shoppers are buying in to buying local.
In Sackville and beyond, people want a more satisfying shopping experience. They want healthier food but they also want to shop responsibly – less packaging, more recycling and fewer greenhouse gas emissions from transporting products. Above all, they want to support local farmers and businesses.
According to a Business Development Bank of Canada survey conducted in 2013, 72 per cent of Atlantic Canadians said they make it a point to buy locally made products. A whopping 97 per cent said they did so to help the local economy and 96 per cent did it for a local farmer. A national study conducted on behalf of the National Farmers’ Market and Agriculture and Agri-Food Canada released in 20009 reported that 92 per cent of shoppers said that buying directly from a farmer is important to them. That landmark study further stated the impact of farmers’ markets on the Canadian economy was reported to be over $3 billion. Markets stimulate the economy in a variety of ways:
Job creation: 55 per cent of vendors surveyed said their participation in farmers’ markets had led to the creation of one to five jobs.
New business growth: The low overhead and easy entry appeals to entrepreneurs young and old. A number of these people go on to create store-front businesses.
Generating incomes: Markets are important sources of farm income and play a key role in the marketing of Canadian agricultural products. They also help vendors connect with customers and increase their business beyond the market.
The Sackville Farmers’ Market continues to provide area residents the opportunity to support the local economy.