EBAY AIMS TO BOOST SHOPPING FUN
EBay Inc. will roll out
augmented reality features this year to make buying and selling goods on the website more engaging. The marketplace said it’s working on an AR kit that, for example, will let car enthusiasts see how the images of new wheels would look on their vehicles before making a purchase. Another feature will help sellers select the correct box size for an item by overlaying an image of the box on the merchandise. Shoppers look to eBay for unique items at good prices and quick delivery is not the only factor that influences their spending decisions, CEO Devin Wenig said Tuesday. “Cost, convenience and the inventory itself matters a lot as well.” EBay’s key strategies to maintain growth include introducing features such as the AR tools to make online shopping more fun, Mohan Patt, eBay’s vice-president of buyer experiences, said.