Love Hawk leaves the nest: local dating blog gets worldwide exposure
blog to other relationship sites for free use) to get some much-needed exposure.
Things appeared to pay off when Only Dates came calling.
“You could be the best writer in the world, but if no one sees it...,” she said in an interview. “I’ve always enjoyed giving people advice. “And this really helped me build a brand.” Her strategy is simple. Ferguson is using real-life instances (she often tells stories that revolve around interactions she’s gleaned from talking to friends) and provides a no-holds-barred interpretation of what went right - and what went wrong.
But where does a happily married newlywed get off giving dating advice, and how much expertise is she bringing to the table?
“Not enough,” Ferguson said with a laugh. “I rely on things I have experience and talking with my friends a lot.
“I write a blog the same way I would give someone advice.”
She also backs things up with a degree in communications that includes a minor in psychology, as well as a post-graduate diploma in broadcast journalism.
Shannon Ferguson shows off the thelovehawk.com.