Love Hawk leaves the nest: lo­cal dat­ing blog gets world­wide ex­po­sure

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blog to other re­la­tion­ship sites for free use) to get some much-needed ex­po­sure.

Things ap­peared to pay off when Only Dates came call­ing.

“You could be the best writer in the world, but if no one sees it...,” she said in an in­ter­view. “I’ve al­ways en­joyed giv­ing peo­ple ad­vice. “And this re­ally helped me build a brand.” Her strat­egy is sim­ple. Fer­gu­son is us­ing real-life in­stances (she of­ten tells sto­ries that re­volve around in­ter­ac­tions she’s gleaned from talk­ing to friends) and pro­vides a no-holds-barred in­ter­pre­ta­tion of what went right - and what went wrong.

But where does a hap­pily mar­ried new­ly­wed get off giv­ing dat­ing ad­vice, and how much ex­per­tise is she bring­ing to the ta­ble?

“Not enough,” Fer­gu­son said with a laugh. “I rely on things I have ex­pe­ri­ence and talk­ing with my friends a lot.

“I write a blog the same way I would give some­one ad­vice.”

She also backs things up with a de­gree in com­mu­ni­ca­tions that in­cludes a mi­nor in psy­chol­ogy, as well as a post-grad­u­ate diploma in broad­cast jour­nal­ism.

Shan­non Fer­gu­son shows off the th­elove­hawk.com.

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