A beau­ti­ful ges­ture with ugly Christ­mas sweaters

Seaway News - - NEWS - Adam Brazeau

CORN­WALL, On­tario – Down­town Corn­wall mer­chants will be wear­ing their most hideous hol­i­day at­tire to give lo­cal char­i­ties a boost dur­ing the hol­i­days.

Ugly Sweater Day for the United Way of Stor­mont, Dundas and Glen­garry is tak­ing place all day in down­town Corn­wall on Dec. 20.

“We’re en­cour­ag­ing ev­ery­one down­town – mer­chants and their clients alike – to dress in an ugly Christ­mas sweater for the United Way,” said Louise Gen­dron, Stu­dio 101 owner and event or­ga­nizer.

Down­town busi­nesses par­tic­i­pat­ing in Ugly Sweater Day will have a dona­tion jar in- store so you can sup­port the United Way.

Gen­dron, a mem­ber of the down­town busi­ness core, is hop­ing that hav­ing poor taste in fash­ion will net rich re­sults in fundrais­ing. She said it’s the ev­ery day mem­bers of the com­mu­nity like friends, neigh­bours and co- work­ers that keep the United Way in mo­tion.

“It’s some­thing fun that will bring a pos­i­tive tone to fundrais­ing for the United Way,” she said.

Gen­dron noted that fundrais­ing can be a drab af­fair and a lot of pres­sure for the vol­un­teers in charge. But the fact that ugly Christ­mas sweaters are hot for the hol­i­days is sure to bring some new at­ten­tion to a long­stand­ing char­ity.

“When you go visit your favourite mer­chants down­town and see that they’re wear­ing an ugly sweater you can’t make fun of them un­less you’re will­ing to give to the United Way,” she laughed.

You can find ugly hol­i­day sweaters and dona­tion jars at Stu­dio 101, Life’s Lit­tle Plea­sures, Bar Q, Mous­tache Joe’s, Pure Es­thet­ics, Oa­sis Hair and Day Spa, Pom­mier Jewellers, Dish Real Food and many oth­ers shops.

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