How much should I (re­ally) be groom­ing?

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It de­pends. But we swear that’s not a copout an­swer. In fact, it’s a pretty rev­o­lu­tion­ary way of look­ing at men’s groom­ing. Be­cause while women’s beauty has long catered to vary­ing needs, men’s groom­ing has taken a one-size-fits-all ap­proach, which makes this cen­tury’s pen­du­lum swing from hair­less met­ro­sex­ual to burly lum­ber­sex­ual (and while we’re at it, maybe a mora­to­rium on the “-sex­ual” suf­fix?) all the more con­fus­ing. “It re­ally should be that way for men, too, be­cause it’s not the 1950s any­more and not every­one has the same hair­cut. And thank God for that,” says Diana Sch­midtke, Hol­ly­wood’s go-to groom­ing ex­pert, who works with the likes of Ryan Gosling, James Franco and Ge­orge Clooney. Ba­si­cally, Sch­midtke says, groom what would oth­er­wise be dis­tract­ing. That in­cludes trim­ming any­thing as ob­vi­ous as a uni­brow (“never in style”) to an ex­tra-long rogue eye­brow (Sch­midtke’s per­sonal pet peeve) or any chest hair mak­ing a cameo from your col­lar. Her other notes: wash your face twice a day, and, if pos­si­ble, get a facial ev­ery cou­ple of months (when your skin is bal­anced from be­low, you don’t have to worry as much about oili­ness, blem­ishes, and other skin ir­ri­ta­tions).

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