What’s the deal with face masks?

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There are clay masks, which pur­port to pull out tox­ins (and we can per­son­ally at­test are an ef­fec­tive overnight spot treat­ment for a stub­born zit). Then there are black masks, which tear out black­heads (dis­claimer: po­ten­tially painful). And then there are sheet masks, the tallest flag­pole for the Korean beauty in­va­sion that’s been sweep­ing North Amer­ica. Es­sen­tially serum-soaked cot­ton sheets with eye and mouth cutouts, this Ja­son-es­que treat­ment of­fers in­tense hy­dra­tion. The sop­ping layer al­lows the for­mula to soak in with­out evap­o­rat­ing off your skin.

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