TAY­LOR SWIFT

“LOOK WHAT YOU MADE ME DO”

Sharp - - ON THE RECORD -

This long-awaited sin­gle seemed, uh, Tay­lor-made for so­cial me­dia. There were the snake videos Swift posted on In­sta­gram lead­ing to its Au­gust re­lease (ac­knowl­edg­ing the meme that she’s a snake) and the voice­mail part of the song, fea­tur­ing the very meme­able lyric, “I’m sorry, the old Tay­lor can’t come to the phone right now / Why? / Oh, ’cause she’s dead!” Those lines spawned a meme tsunami (most of it, ad­mit­tedly, de­ri­sive), and de­spite the song be­ing ob­jec­tively ter­ri­ble, it still topped the Hot 100 and broke Spo­tify and VEVO records.

@nicole­cieux: i’m sorry, the old anakin sky­walker cant come to the phone right now. why?? be­cause he’s dead!!!

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