RISE OF THE CULT OF YOTAM
No other chef has come to command such influence over the food world quite so fast. If you’ve eaten in a restaurant lately, chances are you’ve tasted the results
For Starters Introduces the world to the greatest hits of his Notting Hill deli in Ottolenghi. Elaborate lentil and grain dishes begin to steal the spotlight from macaroni casseroles at holiday potlucks.
Veggie Tales Praises the glamour of greens in vegetable-only Plenty. (See also: 2014 sequel Plenty More.) Vegetarianism becomes sexy; we all fall hard for eggplant and never look back.
Home Run Explores the Middle Eastern flavours of his birthplace in the James Beard Award–winning Jerusalem. Everyone calls their grocer to inquire about za’atar; freekeh sales skyrocket.
Haute-olenghi NOPI captures the elevated fare served in Ottolenghi’s Soho brasserie. Cue collective realization that matching Yotam’s skill level might not be as easy as he’s been making it seem.
Pavlova Response After long decorating the windows of his delis with famously cloud-like meringues, Ottolenghi finally divulges the secrets to masterfully whipping egg whites. We get a powerful sugar high.