Diversify or Die
Lexus is planning a restaurant in New York — its third, joining one in Dubai, shown above — with Danny Meyer, the man who brought you Shake Shack.
Aston Martin is making a submarine, called Project Neptune. Because all rich guys kind of just want to be James Bond.
BMW and MINI opened A/D/O in Brooklyn, a 23,000 square-foot space that hosts a bit of everything: design pop-ups, events, art exhibits, a restaurant, and co-working offices.