Yaz The Spaz
Known for her creative taste in Hijabi fashion and passion for makeup, Yasemin Kanar or as the world knows her, Yaz the spaz 89, has taken the Muslimah community by storm. Raised in a family of fashion lovers, Yaz’s journey started when her Muslimah sisters asked her how she achieved her signature hijab style. We sat down with her to get her views on fashion, her biggest inspiration and the details on the infamous volumizing scrunchie.
Please tell us a little bit about yourself and how you got started in the fashion industry?
My name is Yasemin Kanar, 25 years young, and born and raised in Miami, Florida. I am half Cuban and half Turkish. I got married over a year ago to an amazing Egyptian man and have the two cutest Bengal kitty cats ever, Shiko and Loki. I was raised in a family of fashion lovers. My father owns his own manufacturing company for leather garments and my mother has always been extremely fashionable. I’ve even worn some of her clothing from the ‘80s in a few of my photo-shoots. I guess in a way, it was always in my blood.
How would you describe your signature look?
My signature look would have to be a comfy long-sleeved loose top, some funky printed pants, a cute necklace accessory, my hijab (scarf ) styled with the winged look and of course my black cargo boots. I love changing my look every day from comfy laid back to classic chic to glamourous and more.
Who inspires you?
My biggest inspiration has to be my mother Rori Kanar, also known as Momspaz. She is the most incredible woman I have ever met. She is intelligent, hardworking, fashionable, loving, caring, and just overall amazing. I couldn’t ask for a better manager/momager.
When did you know you wanted to be Yazthespaz and how did it spark your interest in a Youtube channel?
I never really knew I wanted to be Yazthespaz, it just came. I graduated with a biology degree so I figured I was going to do something in the medical field but Allah SWT (God) had something else in store for me. During the time where changing your hijab style was not common, I started experimenting ways in which I could not only cover what was needed to be covered in Islam, but make it in a way stylish for me to feel even more beautiful wearing my hijab. Many women at the mosque kept asking me how I wrapped it and I would show them. After some time, I figured why not just make a video so they can replay it as many times as they’d like and I wouldn’t have to take my scarf off when I would see them. From that video forward, girls kept on requesting more styles, and after my second video, it just went viral. Allah SWT has sent everything all since, that has come my way. And now it’s part of my life and my career.
Who is your target audience?
My target audience has to be any girl or woman wanting to be modest, stylish and confident all at the same time. It could range anywhere from 6 to 60 years of age or even more.
Considering your have an e-commerce site how well do you maintain good customer service?
We try to maintain the best customer service possible. We want everyone to love their Yazthespaz items and be proud to wear them everywhere they go.
What three pieces of advice would you offer entrepreneurs starting out today?
If I was able to give any advice to anyone starting off a business I would recommend first having the best relationship with God possible, because without Him, success would not have come. Secondly, I would tell them to follow their dreams and to make sure when they plan to start any business, ensure that they have built some sort of customer base so when they finally open, they have customers waiting to buy from them. Alhamdulillah (thank Allah SWT) that it came easily for me. Lastly, I would say be unique. It’s terrible to see a company selling the same products as everyone else. Find that one product that makes you stand out from the rest whatever it may be. My unique product was and still is the Yazthespaz Original Volumizing Scrunchie. That was the product that started my business because it was something I wore while making my videos that everyone else wanted to have. So I started my business from there forward.
Future plans? Endeavors? Collaborations?
Who knows what the future will hold. I just redecorated my new office and will be back on the Youtube scene very shortly. I also just finished filming for the movie American Sharia that is soon to be released in the Fall of 2014 so keep a look out! As for now, I am letting God guide me as to where I should be going and as a matter of fact, I’m so excited to see what comes up next.