JAAN CHOXI : Lux­ury suit­ing for men

SHE Canada - - HERPRENEUR - By Swati Rao Photos by Ge­orge Pi­mentel

The last day of Master Card Fash­ion Week Fall 2015 turned out to be the launch pad for the new lux­ury menswear la­bel JAAN CHOXI, the brain child of Cana­dian en­tre­pre­neur Sa­jan Choksi. Com­ing from a soft­ware ed­u­ca­tion back­ground, this techie-de­signer found his call­ing in fash­ion, specif­i­cally in lux­ury tai­lored menswear suits.

A de­signer’s cul­ture and lifestyle are known to de­fine his un­der­stand­ing of fash­ion and de­sign. Choksi’s de­sign phi­los­o­phy is de­rived from his life, her­itage and ex­pe­ri­ences. Choksi at­tended pri­vate school which brought him closer to the idea of com­fort­able suit­ing as he was ob­li­gated to wear one daily.

The re­straint in styles, miss­ing fash­ion quo­tient in terms of suave style led him to step up and take ac­tion by de­sign­ing his own ver­sion of sar­to­rial, young, and dy­namic suit­ing. Choksi’s ex­pe­ri­ences of trav­el­ing around the world, ex­plor­ing Toronto and the styles that are found and wit­nessed in the city all served as in­spi­ra­tion for the col­lec­tion he de­buted at fash­ion week.

At a quick chat back­stage, Choksi men­tioned that through his col­lec­tion he as­pired to re­flect the eclec­tic and dy­namic energy that Toronto is known for. He felt that cur­rent menswear op­tions miss out on pro­vid­ing en­er­getic yet so­phis­ti­cated, fun yet suave, and lux­ury cloth­ing op­tions. The Fall 2015 col­lec­tion was a mod­ern ren­der­ing of the 70s glam-rock era. Who said shine and op­u­lence should only be con­fined to a woman’s wardrobe? JAAN CHOXI col­lec­tions are all about lux­ury and shine. With dap­per mod­els walk­ing the ramp dressed in flam­boy­ant styles rang­ing from full suits to leather over­coats, the high­light of the col­lec­tion was the play be­tween lu­mi­nary tex­tures, rock star leathers, rich furs and ex­plicit cuts. The pieces left a last­ing im­pres­sion on front row guests and con­tin­ued to res­onate with the fash­ion Twit­terati.

With men’s fash­ion shrink­ing (yes, lit­er­ally shrink­ing sil­hou­ettes) to­wards what is known as the “Thom Browne Ef­fect,” it was in­ter­est­ing to see a Cana­dian ver­sion of the “New York shrink-fit” but with a high dose of lux­ury. We found the fol­low­ing high-points in Choksi’s col­lec­tion:

The Colour:

“Marsala” on ‘the Man’ (for a change). From pure black to tonal blacks, shiny black, steel­grey-sil­ver, me­tal­lic-marsala, blood muted red, mid­night blues, me­tal­lic aubergine, and beige to brown the col­lec­tion had it all!

Left: Model in Jaan Choxi: Dap­per style, a mod­ern day ren­der­ing of a for­mal suit

Right: Me­tal­lic-steel-grey tux with con­trast­ing lapels and rims in black

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