JAAN CHOXI : Luxury suiting for men
The last day of Master Card Fashion Week Fall 2015 turned out to be the launch pad for the new luxury menswear label JAAN CHOXI, the brain child of Canadian entrepreneur Sajan Choksi. Coming from a software education background, this techie-designer found his calling in fashion, specifically in luxury tailored menswear suits.
A designer’s culture and lifestyle are known to define his understanding of fashion and design. Choksi’s design philosophy is derived from his life, heritage and experiences. Choksi attended private school which brought him closer to the idea of comfortable suiting as he was obligated to wear one daily.
The restraint in styles, missing fashion quotient in terms of suave style led him to step up and take action by designing his own version of sartorial, young, and dynamic suiting. Choksi’s experiences of traveling around the world, exploring Toronto and the styles that are found and witnessed in the city all served as inspiration for the collection he debuted at fashion week.
At a quick chat backstage, Choksi mentioned that through his collection he aspired to reflect the eclectic and dynamic energy that Toronto is known for. He felt that current menswear options miss out on providing energetic yet sophisticated, fun yet suave, and luxury clothing options. The Fall 2015 collection was a modern rendering of the 70s glam-rock era. Who said shine and opulence should only be confined to a woman’s wardrobe? JAAN CHOXI collections are all about luxury and shine. With dapper models walking the ramp dressed in flamboyant styles ranging from full suits to leather overcoats, the highlight of the collection was the play between luminary textures, rock star leathers, rich furs and explicit cuts. The pieces left a lasting impression on front row guests and continued to resonate with the fashion Twitterati.
With men’s fashion shrinking (yes, literally shrinking silhouettes) towards what is known as the “Thom Browne Effect,” it was interesting to see a Canadian version of the “New York shrink-fit” but with a high dose of luxury. We found the following high-points in Choksi’s collection:
“Marsala” on ‘the Man’ (for a change). From pure black to tonal blacks, shiny black, steelgrey-silver, metallic-marsala, blood muted red, midnight blues, metallic aubergine, and beige to brown the collection had it all!
Left: Model in Jaan Choxi: Dapper style, a modern day rendering of a formal suit
Right: Metallic-steel-grey tux with contrasting lapels and rims in black