Lancôme Cel­e­brates 80 Years of Suc­cess

SHE Canada - - BEAUTY - By Danielle Mor­ley

Lux­ury per­fume and cos­metic house Lancôme Paris cel­e­brated its 80th an­niver­sary this year, on Fe­bru­ary 20th 2015. The big birth­day was cel­e­brated through so­cial media, with the re­lease of the house’s first ever artis­tic short film de­scrib­ing the vi­sion and love of French el­e­gance that has inspired the com­pany since its in­cep­tion. The sur­re­al­ist Lancôme film “Ceci n’est pas une rose” di­rected by Thomas Ty­man projects through pop-up im­ages the ex­cep­tional won­ders of the com­pany and its quest to en­rich women’s lives through the power of beauty and hap­pi­ness.

Françoise Lehmann, Lancôme’s Gen­eral Man­ager, says: “Above all, we wanted this cel­e­bra­tion to be a mo­ment of joy—for Lancôme — beauty goes hand in hand with hap­pi­ness.” The cel­e­bra­tion theme this year is “la vie est belle,” to en­joy the beau­ti­ful life! The brand will be pro­mot­ing its prod­ucts and cam­paigns to re­mind con­sumers why women’s lives are more beau­ti­ful with Lancôme.

To­day Lancôme rep­re­sents the ul­tra-fem­i­nine, emo­tion, joie-de-vivre, hap­pi­ness and beauty. The com­pany’s mantra is that ev­ery woman should feel beau­ti­ful and al­ways leave happy af­ter us­ing their prod­ucts. The brand has been rated #1 by of­fer­ing unique skin care, make-up and per­fume in over 130 coun­tries.

SHE Canada helps celebrate Lancôme’s eight decades of beauty, sci­en­tific in­no­va­tion, ex­cep­tional fra­grances, skin­care and make-up prod­ucts by re­flect­ing on the com­pany’s in­cred­i­ble jour­ney. The French brand was orig­i­nally founded as a fra­grance house in 1935 by Ar­mand Petit­jean. The name Lancôme and the sin­gle gold rose were inspired from the ru­ins of the castle, Le Château de Lan­cosme, and its sur­round­ing flo­ral en­vi­ron­ment.

The first prod­ucts to be launched by the com­pany in 1935 at the World’s Fair in Brus­sels were the five fra­grances: Ten­dre Nuit, Bocages, Con­quète, Kypre and Tropiques. In 1936, Petit­jean un­veiled his “all-pur­pose re­pair cream” to the lux­ury skin­care mar­ket. His vi­sion quickly grew to make-up, cos­met­ics and skin care prod­ucts. In 1964, Lancôme was pur­chased by l’oréal whereby it flour­ished in the lux­ury prod­ucts di­vi­sion.

The brand’s em­pha­sis has al­ways been pos­i­tive beauty and it demon­strates this aware­ness by hav­ing charis­matic and ac­com­plished women serve as its am­bas­sadors. Beau­ti­ful women who love life and are full of energy and tal­ent, like Ju­lia Roberts, Kate Winslet, Pené­lope Cruz, Emma Wat­son, and Lupita Ny­ong’o have graced the brand’s cam­paigns as ra­di­ant icons.

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