BURBERRY

Brings a Taste of Lon­don to L.A.

SHE Canada - - BEAUTY - By Priya Ku­mar

In Mid-april Burberry brought its quin­tes­sen­tial Bri­tish her­itage to Los An­ge­les. Hold­ing an event at the Grif­fith Ob­ser­va­tory, Christo­pher Bai­ley et al. show­cased the Au­tumn/win­ter 2015 mens and wom­enswear col­lec­tions amongst a ca­coph­ony of all things Lon­don. Guests were greeted at the venue by an en­clo­sure inspired by the Royal Parks of Lon­don. Wrought iron Ge­or­gian gates tow­ered over the land­scaped gar­dens, filled with Bri­tish laven­der and roses where guests min­gled against a back­drop of the sunset in the Hol­ly­wood hills.

The jour­ney into the mag­i­cal world of Burberry con­tin­ued af­ter the guests took their seats in the cus­tom-made space. The run­way col­lec­tion show­cased Burberry’s Au­tumn/win­ter 2015 ef­fort on top Bri­tish mod­els in­clud­ing Naomi Camp­bell and Jour­dan Dunn. Hav­ing had the op­por­tu­nity to see the AW15 col­lec­tion for my­self at Lon­don Fash­ion Week, it im­pres­sively chan­neled bo-ho chic through pais­ley and flo­ral inspired Durham quilts. New ad­di­tions to Burberry’s for­mi­da­ble ros­ter of wardrobe sta­ples in­clude The Bucket Bag, The Burberry Fringe Scarf and The Round Shades col­lec­tion of sun­glasses.

Make-up was led by artist Wendy Row. The look of the evening fea­tured a sun-kissed colour pal­ette of smoky shades, matte lip and nat­u­ral glow­ing skin us­ing AW15 Burberry Make-up and Burberry Kisses lip­stick.

The show con­cluded with ex­clu­sive evening­wear avail­able only at Burberry’s Rodeo Drive flag­ship, fea­tur­ing floor-length tulle dresses with cutout waist­coats and silk thread em­broi­dery for women and slim-fit tuxe­dos with gros­grain em­bel­lish­ments for men. The First Bat­tal­ion Gre­nadier Guards closed the show with drums and flutes, lead­ing mod­els and guests out­side on an ex­tended run­way with the back­drop of the Lon­don skyline be­hind them. The Guards con­tin­ued their per­for­mance against pro­jec­tions of the Bri­tish and Amer­i­can flags flood light­ing the façade of the Ob­ser­va­tory. Formed in 1656, the Guards have been a part of ev­ery Bri­tish cam­paign for the past 359 years. Ev­ery soldier in the Bat­tal­ion is a serv­ing solider at Buck­ing­ham Palace tak­ing part in chang­ing of the Guards and other royal en­gage­ments. In true Burberry fash­ion, dig­i­tal played a huge role in the evening. The show was live-streamed on Periscope—twit­ter’s stream­ing app—and mes­saged real-time con­tent over Snapchat. With 78 stores across the Amer­i­cas, the Grif­fith Ob­ser­va­tory event was a nod to Burberry’s loyal clien­tele on this side of the At­lantic. At­tended by 700 guests from all walks of the en­ter­tain­ment world in­clud­ing the whole Beck­ham fam­ily, Mila Ku­nis, El­ton John, Jan­uary Jones, Anna Win­tour—who in­ci­den­tally missed the first AW15 show in Lon­don for the Os­cars—kier­nan Shipka, Ryan Seacrest and many more, the Bri­tish her­itage brand cer­tainly made a splash that’s not soon to be for­got­ten.

“Tonight we were proud to celebrate fash­ion, mu­sic and Bri­tish­ness at the iconic Grif­fith Ob­ser­va­tory. It was a priv­i­lege to be here with so many friends in such a won­der­ful city and the home of our new Rodeo Drive store,” says Christo­pher Bai­ley, CCO/CEO of Burberry.

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