Brings a Taste of London to L.A.
In Mid-april Burberry brought its quintessential British heritage to Los Angeles. Holding an event at the Griffith Observatory, Christopher Bailey et al. showcased the Autumn/winter 2015 mens and womenswear collections amongst a cacophony of all things London. Guests were greeted at the venue by an enclosure inspired by the Royal Parks of London. Wrought iron Georgian gates towered over the landscaped gardens, filled with British lavender and roses where guests mingled against a backdrop of the sunset in the Hollywood hills.
The journey into the magical world of Burberry continued after the guests took their seats in the custom-made space. The runway collection showcased Burberry’s Autumn/winter 2015 effort on top British models including Naomi Campbell and Jourdan Dunn. Having had the opportunity to see the AW15 collection for myself at London Fashion Week, it impressively channeled bo-ho chic through paisley and floral inspired Durham quilts. New additions to Burberry’s formidable roster of wardrobe staples include The Bucket Bag, The Burberry Fringe Scarf and The Round Shades collection of sunglasses.
Make-up was led by artist Wendy Row. The look of the evening featured a sun-kissed colour palette of smoky shades, matte lip and natural glowing skin using AW15 Burberry Make-up and Burberry Kisses lipstick.
The show concluded with exclusive eveningwear available only at Burberry’s Rodeo Drive flagship, featuring floor-length tulle dresses with cutout waistcoats and silk thread embroidery for women and slim-fit tuxedos with grosgrain embellishments for men. The First Battalion Grenadier Guards closed the show with drums and flutes, leading models and guests outside on an extended runway with the backdrop of the London skyline behind them. The Guards continued their performance against projections of the British and American flags flood lighting the façade of the Observatory. Formed in 1656, the Guards have been a part of every British campaign for the past 359 years. Every soldier in the Battalion is a serving solider at Buckingham Palace taking part in changing of the Guards and other royal engagements. In true Burberry fashion, digital played a huge role in the evening. The show was live-streamed on Periscope—twitter’s streaming app—and messaged real-time content over Snapchat. With 78 stores across the Americas, the Griffith Observatory event was a nod to Burberry’s loyal clientele on this side of the Atlantic. Attended by 700 guests from all walks of the entertainment world including the whole Beckham family, Mila Kunis, Elton John, January Jones, Anna Wintour—who incidentally missed the first AW15 show in London for the Oscars—kiernan Shipka, Ryan Seacrest and many more, the British heritage brand certainly made a splash that’s not soon to be forgotten.
“Tonight we were proud to celebrate fashion, music and Britishness at the iconic Griffith Observatory. It was a privilege to be here with so many friends in such a wonderful city and the home of our new Rodeo Drive store,” says Christopher Bailey, CCO/CEO of Burberry.