This multitalented London-based Jeweller is the hyper-creative rebel revolutionizing the world of luxury jewellery. From hand painted gold winged rings for Gemfields, the world’s top gem firm to jewellery innovations made in conjunction with world renowne
At what could be considered the worst moment of her life, the moment when her career in jewellery manufacturing came to an abrupt end, the Jasmine Alexander Jewellery line was born. Not unlike the tale of aerospace physicist Max Huber, whose greatest tragedy brought the world the iconic skincare brand, La Mer, Alexander’s career ending injury (a severed index finger) arrived at the same time a former client (with at the time unknown familial connections) presented her with the opportunity to create and show her first collection. The former client was British designer Lauren Adriana and the family connection, was that of the iconic Paul Smith.
This lucky coincidence and belief in her talent changed the course Alexander’s career and like the proverbial Phoenix, her brand rose from the ashes of her personal tragedy to become a beacon of innovation within the world of fine jewellery. However, what has continued to set Alexander aside from her contemporaries is her balance of delicate feminine pieces with the bold aesthetics inherent in statement pieces. Of this she says: “Delicate pieces will continue to decorate our days but the evening will also command a more theatrical, a more dramatic sensibility.” The juxtaposition of day and in an understated way, designers like Stephen Webster and Shaun Leane have paved the way for fine jewellery’s new guard. The latest cohort of next-gen designers include: Jasmine Alexander, Monique Pean and Jack du Rose to name a few. Their technically advanced and opulent statement pieces are both aesthetically pleasing and strong which evoke a more visceral reaction from the public. Whilst many of the established jewellers like Cartier and Bulgari have built their empires by reinventing the pillars of their iconic designs became a “recluse” forging a deeper connection with herself through solitude which she expressed with the written word in the form of poetry. Although, she no longer writes poetry, one catches glimpses of her poetic beginnings in the works which accompany her pieces (as can be found on her website), as well as in the techniques utilized in her pieces. Upon close examination, pieces like her famous ‘Word to the Wise’ commissioned by Gemfields, stops solely being an ode to winged beings, but becomes an example of artistic innovation with the unveiling of a unique hand-painted gold layering process. One facet integral in Jasmine Alexander’s experience is her past as a poet. In her 20s the designer says that she “departed society” and From Alexander’s perspective design saved her: “This throwing myself into a new project, the collection, saved me in a sense as I didn’t, initially, have time to think about how I felt without that digit and the loss of that business due to the accident” she says. This loss also led to the creation of one of the most intriguing of Alexander’s pieces: the articulated gold finger which she wears on her injured appendage. “This piece” she says “is an integral part of who I am and my working persona; I refuse to do a shoot without it”.
night, delicate and opulent can be found in pieces like her Primal bracelet, a piece which is modelled on the strength and rigidity of the human spine. Yet, it exhibits the delicacy of curvature and a touch of the theatrical with its dusting of diamonds.
Much like her jewellery, the designer herself is a mix of softness and edge. Though she is a strong opponent of conformity and “the auspiciousness” of the “establishment”, she is a proud champion of a number of causes, ranging from animal rights to the support of art educational programs for disadvantage youth. One of these projects include her participation in the Re-work It Art Exhibition hosted by the London based Selfridge’s department store. The exhibition is run in conjunction with the auction house Paddle8 in support of the charity The Art Room. The Art Room promotes the use of the arts as therapy to boost the self-esteem, confidence and independence of at-risk children in the UK, and is patronised by HRH the Duchess of Cambridge. chair as they see fit.
After seven years of pushing the boundaries of jewellery design, one can be forgiven in thinking that Alexander is ready to slow down. However, in line with her participation in Re-work it, the designer will be unveiling a new technique for gold layering, and will be expanding her design realm to furniture with the unveiling of her chair Conscious. The piece features a mix of gold, silver, diamonds, oak and stained glass. Of the piece, the designer says its “narrative considers humanities evolution. Our misplaced importance placed on monetary wealth to the detriment of noble notions.” Alexander feels her piece also offers “hope, the wonder, the purity, the unwavering hunger for joy and love, found within the child”. This summer, Alexander will also be launching her Iconic Collection. It is a collection which includes some of her most ground-breaking and iconic work with every piece making a statement. Alexander surmises: “Trends and threads do not start and end in one point of space, but instead weave through the entirety of life’s tapestry.” At the exhibition, famous names in the world of art and design (including Cara Delevingne, Paul Smith, Lulu Guinness, Charlotte Olympia and Hérve Léger) will be offering their take on transforming the Ernest Race BA2
This summer, Alexander will also be launching her Iconic Collection. It is a collection which includes some of her most ground-breaking and iconic work with every piece making a statement.