’Light the Way’ cam­paign kick­off

Fairy Tale Ball fundraiser at Lakeshore Recre­ation

Shoreline Beacon - - News -

Want to help cre­ate a fairy tale end­ing — a “hap­pily ever af­ter ” for Saugeen Memo­rial Hos­pi­tal users?

Saugeen Memo­rial Hos­pi­tal Foun­da­tion (SMHF) of­fi­cials launched the an­nual “Light the Way” cam­paign Nov. 12 at a Fairy Tale Ball at Lakeshore Recre­ation in Port El­gin with the mes­sage: Your gift will pro­vide a hap­pily ever af­ter for some­one you may know.

The am­bi­tious cam­paign goal is at­tain­able, ac­cord­ing to SMHF of­fi­cials who had to forgo the usual Light the Way cam­paign kick­off Christ­mas tree light­ing cer­e­mony due to the on-go­ing con­strc­tion at the front of the Southamp­ton hos­pi­tal. Money raised by the cam­paign will help pay for equip­ment for the new emer­gency depart­ment and lab­o­ra­to­ries as the gov­ern­ment does not pay for equip­ment.

The sold out event aimed at kids in­cluded a Royal Re­cep­tion, Royal Feast of kid-friendly food and a Royal Ball with a laser light dance.

On hand at the Fairy Tale Ball were Mike and Eleanor Mow­bray — he is the Hon­orary Chair of this year’s cam­paign who spoke of the won­der­ful care his wife, Eleanor, re­ceived at Saugeen Memo­rial Hos­pi­tal af­ter break­ing her leg last year.

“If ev­ery­one chips in, then we can meet the $150,000 goal for sure,” Mow­bray said in a press re­lease af­ter the suc­cess­ful event.

“They care about us — like fam­ily. We never feel like we’re ’just a num­ber’ or ’just a pa­tient’” Mike Mow­bray said about hos­pi­tal staff in an open let­ter that is part of this year’s Light the Way mail cam­paign.

Ap­prox­i­mately 3,000 let­ters — with Mow­bray’s mes­sage and that of for­mer SMHF board mem­ber, Andy, who was hos­pi­tal­ized with a se­ri­ous health is­sue last year, and is liv­ing proof that lives are be­ing saved every­day- have been mailed to past do­na­tors, hos­pi­tal users and tar­geted givers.

“We know that com­ing to the hos­pi­tal is not a fairy tale, but the hos­pi­tal care is so great that they leave and do live hap­pily ever af­ter,” Kid­son said in a Nov. 9 in­ter­view.

“The goal is $150,000, like last year when we raised al­most $200,000. We look at what we know we need to pur­chase and set the goal ac­cord­ingly, and the items we need this year [cost] $150,000 in­clud­ing one ma­jor item, a new chem­i­cal an­a­lyzer for the lab, that costs $100,000 alone.”

Kid­son said the Light the Way mailer cam­paign usu­ally has an 80 per cent donor re­turn rate.

“Our donor are ex­tremely loyal — we have donors in our sys­tem that have given ev­ery year for 20 years,” Kid­son said, adding that read­ing the sto­ries of other pa­tients helps re­mind po­ten­tial donors of the times they needed a well-equipped hos­pi­tal.

This year’s Cam­paign again fea­tures a Ra­dio­thon on 98 The Beach again this year. Last year the event raised ap­prox­i­mately $70,000 to­wards the over­all Light the Way Cam­paign goal.

New this year is the link www.light­the­way­cam­paign.ca for eas­ier on­line do­na­tions.

Watch for the Light the Way Cam­paign fairy tale char­ac­ters pop­ping up in the Santa Claus pa­rades this year along with 98 The Beach.

“If ev­ery­one gave just $20, we would al­most dou­ble our goal” Kid­son noted, adding , “And that would mean a lot of peo­ple will get to live ”hap­pily ever af­ter“.

Sub­mit­ted pho­toS

The an­nual Saugeen Memo­rial Hos­pi­tal Foun­da­tion “Light the Way” fundrais­ing cam­paign kick­off was a fairy tale af­fair Nov. 12 at Lakeshore Recre­ation in Port El­gin. The sold-out fes­tiv­i­ties raised $1,602 to buy equip­ment for Saugeen Memo­rial Hos­pi­tal pa­tients.

The dress was de­cid­edly for­mal for the sold-out crowd Nov. 12 at Lakeshore Recre­ation in Port El­gin at the fairy take ball, a fundrais­ing kick-off to the an­nual “Light the Way” cam­paign for the Saugeen Memo­rial Hos­pi­tal Foun­da­tion.

The an­nual Light the Way cam­paign of the Saugeen Memo­rial Hos­pi­tal Foun­da­tion to raise money to buy hos­pi­tal equip­ment kicked off Nov. 12 in Port El­gin at the sold-out Fairy Tale Ball at Lakeshore Recre­ation. The cam­paign goal is $150,000 - the event raised $1,602.

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