’Light the Way’ campaign kickoff
Fairy Tale Ball fundraiser at Lakeshore Recreation
Want to help create a fairy tale ending — a “happily ever after ” for Saugeen Memorial Hospital users?
Saugeen Memorial Hospital Foundation (SMHF) officials launched the annual “Light the Way” campaign Nov. 12 at a Fairy Tale Ball at Lakeshore Recreation in Port Elgin with the message: Your gift will provide a happily ever after for someone you may know.
The ambitious campaign goal is attainable, according to SMHF officials who had to forgo the usual Light the Way campaign kickoff Christmas tree lighting ceremony due to the on-going constrction at the front of the Southampton hospital. Money raised by the campaign will help pay for equipment for the new emergency department and laboratories as the government does not pay for equipment.
The sold out event aimed at kids included a Royal Reception, Royal Feast of kid-friendly food and a Royal Ball with a laser light dance.
On hand at the Fairy Tale Ball were Mike and Eleanor Mowbray — he is the Honorary Chair of this year’s campaign who spoke of the wonderful care his wife, Eleanor, received at Saugeen Memorial Hospital after breaking her leg last year.
“If everyone chips in, then we can meet the $150,000 goal for sure,” Mowbray said in a press release after the successful event.
“They care about us — like family. We never feel like we’re ’just a number’ or ’just a patient’” Mike Mowbray said about hospital staff in an open letter that is part of this year’s Light the Way mail campaign.
Approximately 3,000 letters — with Mowbray’s message and that of former SMHF board member, Andy, who was hospitalized with a serious health issue last year, and is living proof that lives are being saved everyday- have been mailed to past donators, hospital users and targeted givers.
“We know that coming to the hospital is not a fairy tale, but the hospital care is so great that they leave and do live happily ever after,” Kidson said in a Nov. 9 interview.
“The goal is $150,000, like last year when we raised almost $200,000. We look at what we know we need to purchase and set the goal accordingly, and the items we need this year [cost] $150,000 including one major item, a new chemical analyzer for the lab, that costs $100,000 alone.”
Kidson said the Light the Way mailer campaign usually has an 80 per cent donor return rate.
“Our donor are extremely loyal — we have donors in our system that have given every year for 20 years,” Kidson said, adding that reading the stories of other patients helps remind potential donors of the times they needed a well-equipped hospital.
This year’s Campaign again features a Radiothon on 98 The Beach again this year. Last year the event raised approximately $70,000 towards the overall Light the Way Campaign goal.
New this year is the link www.lightthewaycampaign.ca for easier online donations.
Watch for the Light the Way Campaign fairy tale characters popping up in the Santa Claus parades this year along with 98 The Beach.
“If everyone gave just $20, we would almost double our goal” Kidson noted, adding , “And that would mean a lot of people will get to live ”happily ever after“.
The annual Saugeen Memorial Hospital Foundation “Light the Way” fundraising campaign kickoff was a fairy tale affair Nov. 12 at Lakeshore Recreation in Port Elgin. The sold-out festivities raised $1,602 to buy equipment for Saugeen Memorial Hospital patients.
The dress was decidedly formal for the sold-out crowd Nov. 12 at Lakeshore Recreation in Port Elgin at the fairy take ball, a fundraising kick-off to the annual “Light the Way” campaign for the Saugeen Memorial Hospital Foundation.
The annual Light the Way campaign of the Saugeen Memorial Hospital Foundation to raise money to buy hospital equipment kicked off Nov. 12 in Port Elgin at the sold-out Fairy Tale Ball at Lakeshore Recreation. The campaign goal is $150,000 - the event raised $1,602.