Jan Ek­mark is Fis­cher's New Head of Mar­ket­ing

SkiTrax - - Out In Front -

On Aug. 1, Jan Ek­mark started as Fis­cher's head of mar­ket­ing, a new po­si­tion. Ek­mark will have mar­ket­ing re­spon­si­bil­i­ties for Fis­cher's three di­vi­sions: Nordic, alpine and hockey. Un­der his lead­er­ship, the mar­ket­ing team will be re­struc­tured to fo­cus on the ar­eas of e-mar­ket­ing, sports mar­ket­ing/pub­lic re­la­tions, as well as trade and con­sumer mar­ket­ing.

The re­struc­tur­ing is part of mea­sures de­signed to com­mu­ni­cate the brand's po­si­tion­ing more clearly and more ef­fec­tively.

“Fis­cher has pro­duced the kind of lead­ing-edge innovation and per­for­mance in Nordic ski­ing that re­ally makes ath­letes take no­tice. I'm very happy to be part of this great com­pany and to con­trib­ute to our suc­cess in the fu­ture,” said Ek­mark.

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