Jan Ekmark is Fischer's New Head of Marketing
On Aug. 1, Jan Ekmark started as Fischer's head of marketing, a new position. Ekmark will have marketing responsibilities for Fischer's three divisions: Nordic, alpine and hockey. Under his leadership, the marketing team will be restructured to focus on the areas of e-marketing, sports marketing/public relations, as well as trade and consumer marketing.
The restructuring is part of measures designed to communicate the brand's positioning more clearly and more effectively.
“Fischer has produced the kind of leading-edge innovation and performance in Nordic skiing that really makes athletes take notice. I'm very happy to be part of this great company and to contribute to our success in the future,” said Ekmark.