Ski Tour Canada Wins Event of the Year

In­ter­na­tional Au­di­ence of More Than 52 Mil­lion View­ers

SkiTrax - - Out In Front - By John Sy­mon

The or­ga­niz­ers of the 2016 Ski Tour Canada were among the win­ners at the 11th an­nual Cana­dian Sport Tourism Al­liance (CSTA) PRESTIGE Awards.

“Each one of our PRESTIGE Award re­cip­i­ents has made a mean­ing­ful con­tri­bu­tion ei­ther per­son­ally or as part of an or­ga­ni­za­tion to keep Canada a world leader in bid­ding and host­ing events,” said Rick Traer, CEO of CSTA.

Re­cip­i­ents were an­nounced on March 21 dur­ing the 11th PRESTIGE Awards gala lun­cheon at the CSTA'S an­nual Sport Events Congress in Ot­tawa, Ont. Ski Tour Canada Group won in the bud­get­greater-than-$1-mil­lion cat­e­gory.

With stages in Que­bec (Gatineau, Mon­treal and Que­bec City) as well as Al­berta (Can­more), Ski Tour Canada took place over 12 days, at­tract­ing 400 of the world's top cross-coun­try skiers from 25 na­tions to the first World Cup Cross-coun­try fi­nals ever staged out­side of Europe.

Ski Tour Canada 2016 show­cased Canada's abil­ity to stage a mas­sive mul­ti­site event. Fea­tur­ing ski ex­pos at each stop that en­gaged peo­ple of all ages, it also gen­er­ated aware­ness of Canada's winter-sport com­mu­ni­ties world­wide. The event had an op­er­at­ing bud­get of $8.3 mil­lion. Livestreamed in Canada, it reached an in­ter­na­tional au­di­ence of more than 52 mil­lion view­ers.

The suc­cess of the 2016 FIS XC World Cup fi­nals in Canada was a sig­nif­i­cant fac­tor in award­ing the 2017 World Cup fi­nals to Que­bec City.

(l-r) Lau­rent Bè­dard (Laval Sportc­ité, which spon­sored the award), Shane Pearsall (CCC/ Ski Tour Canada), Joel Bergevin (City of Gatineau), An­nie Léveil­lée (Tourisme Ou­taouais)

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.