Ski Tour Canada Wins Event of the Year
International Audience of More Than 52 Million Viewers
The organizers of the 2016 Ski Tour Canada were among the winners at the 11th annual Canadian Sport Tourism Alliance (CSTA) PRESTIGE Awards.
“Each one of our PRESTIGE Award recipients has made a meaningful contribution either personally or as part of an organization to keep Canada a world leader in bidding and hosting events,” said Rick Traer, CEO of CSTA.
Recipients were announced on March 21 during the 11th PRESTIGE Awards gala luncheon at the CSTA'S annual Sport Events Congress in Ottawa, Ont. Ski Tour Canada Group won in the budgetgreater-than-$1-million category.
With stages in Quebec (Gatineau, Montreal and Quebec City) as well as Alberta (Canmore), Ski Tour Canada took place over 12 days, attracting 400 of the world's top cross-country skiers from 25 nations to the first World Cup Cross-country finals ever staged outside of Europe.
Ski Tour Canada 2016 showcased Canada's ability to stage a massive multisite event. Featuring ski expos at each stop that engaged people of all ages, it also generated awareness of Canada's winter-sport communities worldwide. The event had an operating budget of $8.3 million. Livestreamed in Canada, it reached an international audience of more than 52 million viewers.
The success of the 2016 FIS XC World Cup finals in Canada was a significant factor in awarding the 2017 World Cup finals to Quebec City.