Alpine Insurance Joins Forces with AWCA as Title Sponsor
The Alberta World Cup Academy (AWCA), a high-performance training centre, welcomes Alpine Insurance (AA) as a title sponsor for the 2017/2018 season.
The partnership represents the next step in a long-standing and mutually beneficial relationship between the two iconic organizations. AA has a rich history of supporting amateur athletics in Alberta, while the AWCA has a trusted track record in training Canada's future cross-country skiers as they develop into future Olympians.
“We're thrilled Alpine Insurance has agreed to join the Academy team in developing Canada's next generation of cross-country ski champions. The company is an ideal partner for us, and we sincerely appreciate their support,” said Norbert Meier, AWCA Society president.
“Alpine Insurance has been a proud sponsor of Nordic events since the World Cup in 2005, and we see this as a natural progression of helping to build our sport,” said Ken Hughes, chairman of Alpine Insurance & Financial Inc.
The 2018 Pyeongchang Winter Olympics are less than a year away, and AWCA has already seen two of its athletes – Dahria Beatty and Knute Johnsgaard – meet Canadian criteria to attend. The partnership will assist more athletes as they chase their Olympic dream.