Alpine In­sur­ance Joins Forces with AWCA as Ti­tle Spon­sor

SkiTrax - - Out In Front -

The Al­berta World Cup Acad­emy (AWCA), a high-per­for­mance train­ing cen­tre, wel­comes Alpine In­sur­ance (AA) as a ti­tle spon­sor for the 2017/2018 sea­son.

The part­ner­ship rep­re­sents the next step in a long-stand­ing and mu­tu­ally ben­e­fi­cial re­la­tion­ship be­tween the two iconic or­ga­ni­za­tions. AA has a rich his­tory of sup­port­ing am­a­teur athletics in Al­berta, while the AWCA has a trusted track record in train­ing Canada's fu­ture cross-coun­try skiers as they de­velop into fu­ture Olympians.

“We're thrilled Alpine In­sur­ance has agreed to join the Acad­emy team in de­vel­op­ing Canada's next gen­er­a­tion of cross-coun­try ski cham­pi­ons. The com­pany is an ideal part­ner for us, and we sin­cerely ap­pre­ci­ate their sup­port,” said Nor­bert Meier, AWCA So­ci­ety pres­i­dent.

“Alpine In­sur­ance has been a proud spon­sor of Nordic events since the World Cup in 2005, and we see this as a nat­u­ral pro­gres­sion of helping to build our sport,” said Ken Hughes, chair­man of Alpine In­sur­ance & Fi­nan­cial Inc.

The 2018 Pyeongchang Winter Olympics are less than a year away, and AWCA has al­ready seen two of its ath­letes – Dahria Beatty and Knute Johns­gaard – meet Cana­dian cri­te­ria to at­tend. The part­ner­ship will as­sist more ath­letes as they chase their Olympic dream.

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