As the new FIS president, some of my top priorities would be:
Put even more effort into the fight against doping. While progress has been made, the efforts to date have yet to deliver a clean playing field. I would push this envelope harder to support all clean athletes.
Try to reach a larger audience. I would start by trying to streamline the multitude of events in the sport and thereby simplify things to increase our fan base. Currently, viewers are expected to understand many elements such as wave selection, mini-tours, Pursuit races with handicaps, Classic and Classic without double-poling, Team sprint, relay, mass-start races and so on.
Be more present in North America, especially the U.S. The last major Elite-level events held in the U.S. were at the Lake Placid Olympic Games back in 2002.