Ros­sig­nol Ac­quires Dale of Nor­way

SkiTrax - - News -

In a move de­signed to fa­cil­i­tate growth in the in­ter­na­tional mar­ket, win­ter-sports gi­ant Ros­sig­nol has signed a deal to ac­quire an­other iconic her­itage brand, Dale of Nor­way.

The Nor­we­gian brand dates back to 1879, and is known for its high­qual­ity knitwear of pure wool. Dale of Nor­way is in­ter­na­tion­ally rec­og­nized and prod­ucts are cur­rently sold in more than 25 coun­tries glob­ally, with more than 13 mil­lion Eu­ros in sales. Dale has been the ex­clu­sive sup­plier of of­fi­cial knitwear to the Nor­we­gian Na­tional Ski and Win­ter Olympic teams since 1956.

“Knitwear is an in­te­gral part of our Ros­sig­nol ap­parel line-up, and the ad­di­tion of Dale is highly com­ple­men­tary. I am im­pressed with what the man­age­ment team and the rest of the Dale or­ga­ni­za­tion have built and I look for­ward to ex­pand­ing our com­mon ap­parel busi­ness through shared know-how, new prod­uct de­vel­op­ment and global dis­tri­bu­tion,” said Bruno Cer­cley, CEO of Ros­sig­nol.

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